Pres Café
Warner Bros. Discovery - Company News and Discussion - Printable Version

+- Pres Café (https://pres.cafe)
+-- Forum: Pres Café TV and Radio Forums (https://pres.cafe/forumdisplay.php?fid=1)
+--- Forum: Industry News, Technology and Facilities (https://pres.cafe/forumdisplay.php?fid=6)
+--- Thread: Warner Bros. Discovery - Company News and Discussion (/showthread.php?tid=258)

Pages: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

RE: Warner Bros. Discovery - Company News and Discussion - gottago - 14-04-2023

(14-04-2023, 03:37 PM)XIII Wrote:  
(14-04-2023, 12:23 PM)Brekkie Wrote:  HBO probably the biggest stamp of quality for content in television outside the BBC - and removing it just suggests they fon't want to be associated with the content Discovery is bringing to the service.

I think that's the main reason, HBO is known for quality television and even discounting the Discovery shows, it was also a stickler for even kids show. Disney have the opposite issue that their brand is family entertainment and that can cause issues with more adult oriented content but having 20th Century as a sub brand does help in that regard.

HBO does have a family channel that predates HBO Max and I think HBO has done some original kids shows in the past.

I think generally it was an issue that a lot of original HBO Max programmes just weren't of HBO quality, especially when it came to dramas, and I can totally understand why people would come to an HBO Max original and expect it to be as good as an HBO original. Ultimately they changed the tag to "Max Original" to help get around the issue.

RE: Warner Bros. Discovery - Company News and Discussion - Medianext.MX - 18-04-2023

(12-04-2023, 07:01 PM)W. Knight Wrote:  
(10-04-2023, 10:00 PM)Medianext.MX Wrote:  It's nearly official: the new HBO Max platform will be named Max. The clue: the Max.com domain is now in hands of WBD (through domain management firm Markmonitor). The new look streamer will be unveiled, as previously told, next Wednesday.
And now it is: Say hello to HBO Max, launching on May 23. Trading the purple for blue as well:

https://twitter.com/hbomax/status/1646201422315241489 

The new Max brand was developed by DixonBaxi, Siegel+Gale and F37.

https://adage.com/article/media/see-maxs-first-campaign-hbo-max-rebrand/2487346 
https://variety.com/2023/tv/news/max-harry-potter-logo-launch-marketing-kids-content-1235583575/ 

RE: Warner Bros. Discovery - Company News and Discussion - Rdd - 18-04-2023

You learn something new every day, I always thought Sesame Street was a PBS show!

RE: Warner Bros. Discovery - Company News and Discussion - VMPhil - 18-04-2023

(18-04-2023, 01:05 PM)Rdd Wrote:  You learn something new every day, I always thought Sesame Street was a PBS show!
It is but I believe a few years ago, in order to secure extra funding, they signed a deal to premiere new episodes on HBO first.

RE: Warner Bros. Discovery - Company News and Discussion - XIII - 18-04-2023

(18-04-2023, 01:17 PM)VMPhil Wrote:  
(18-04-2023, 01:05 PM)Rdd Wrote:  You learn something new every day, I always thought Sesame Street was a PBS show!
It is but I believe a few years ago, in order to secure extra funding, they signed a deal to premiere new episodes on HBO first.

The new episodes air nine months later on PBS after airing on HBO which is a good compromise as I imagine the target audience won't care.

RE: Warner Bros. Discovery - Company News and Discussion - sky303 - 18-04-2023

In 2016, the show started on HBO , HBO Family, their family movie channel as part of a deal with Sesame Street Workshop. This was because donations and money from PBS stations was trending down and the way to keep the show running was to take the then Time Warner money. The show ran first on HBO Family , while PBS gets the show for free on a few months delay. The show was also cut from 1 hour to 30 minutes. Then the show moved to HBO Max when that was launched , whilst still airing on PBS.


https://money.cnn.com/2015/08/13/media/sesame-street-hbo/index.html 

RE: Warner Bros. Discovery - Company News and Discussion - Brekkie - 18-04-2023

Yes, and was reformatted into about 30 half hour episodes a year with the move to HBO when previously it was one hour and previously daily too.

I'm sure I saw that deal was coming to an end though, but it might have just been speculation with WBD pulling the plug on so much.

RE: Warner Bros. Discovery - Company News and Discussion - W. Knight - 18-04-2023

(18-04-2023, 09:05 PM)Brekkie Wrote:  I'm sure I saw that deal was coming to an end though, but it might have just been speculation with WBD pulling the plug on so much.
At least until 2025, according to this THR interview with Sesame Workshop:
Quote:It’s a strategy to could prove its value in 2025, when Sesame Workshop’s current deal with HBO Max to stream Sesame Street is set to end. HBO and HBO Max have been the home for new episodes of the program since 2016 (they air on PBS about a year later), but under new corporate owners Warner Bros. Discovery, HBO Max has been cutting back on its kids and family programming.

In addition to canceling some original programming, HBO Max also removed about 200 library episodes of Sesame Street, part of larger cost-saving measures at the company. With WBD rethinking its investment in kids and family fare, it begs the question whether the HBO Max deal will continue.

“We are constantly thinking of it,” [Steve] Youngwood says. “We have had a great history with HBO Max, and you know, it would be great if that continues in some forms. They have to figure out their strategy.” 

“But you know, we were launch partners with Apple, we have stuff going on with Netflix, we have stuff going on with NBC, we have stuff going on with other people,” he adds.


RE: Warner Bros. Discovery - Company News and Discussion - Medianext.MX - 26-04-2023

(18-04-2023, 01:20 AM)Medianext.MX Wrote:  
(12-04-2023, 07:01 PM)W. Knight Wrote:  And now it is: Say hello to HBO Max, launching on May 23. Trading the purple for blue as well:

https://twitter.com/hbomax/status/1646201422315241489 

The new Max brand was developed by DixonBaxi, Siegel+Gale and F37.

https://adage.com/article/media/see-maxs-first-campaign-hbo-max-rebrand/2487346 
https://variety.com/2023/tv/news/max-harry-potter-logo-launch-marketing-kids-content-1235583575/ 

Here's DixonBaxi's case study:

http://www.dixonbaxi.com/max 

And industry publications' in-depth reports. These also tell Zelig Sound has been involved in developing the Max Originals sound logo:

https://www.creativereview.co.uk/max-dixonbaxi-identity-branding/ 
https://www.creativeboom.com/news/dixon-baxi-hbo-max/ 
https://www.designweek.co.uk/issues/17-april-21-april-2023/dixonbaxi-max-identity/ 

RE: Warner Bros. Discovery - Company News and Discussion - Medianext.MX - 08-05-2023

Warner Bros. is starting to swap the 2019 Pentagram shield for the Chermayeff & Geismar & Haviv WBD shield. The rationale for the unannounced change is the "nostalgia factor" of the 1948 and 1984 shields. The wordmark is a customized version of TT Norms, with shield-like Ps, Bs, and Rs.

https://www.cghnyc.com/work/project/warnerbros