International Presentation - Printable Version

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+--- Thread: International Presentation (/showthread.php?tid=27)

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RE: International Presentation - NLm - 27-04-2023

(27-04-2023, 01:10 PM)Jayesyn Wrote:  The colour picking reminds me a lot of ITV, although a lot less slick. Whilst I appreciate the uniformity of this rebrand, the previous (or current, I guess) RTL Netherlands logo is just so much more modern. I am mostly curious to see what they will do with RTL Nieuws. Their entire branding is based around the four sides of the 'frame' that makes up the logo and also the set design.

You can read more about it here: https://www.smorgasbordstudio.com/work/rtl-nieuws-rebrand/ 

Apologies if this has already been posted, I haven't caught up with this entire thread yet.

Hmm. I noticed the frames in the showreel, maybe an indication that the RTL Nieuws look is staying?

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RE: International Presentation - RtH - 27-04-2023

I've had a look at the showreel posted on the previous page, and in my opinion it's a very nice development of the brand. The numbers are quite small, compared to the logo, but with the colour scheme it should be recognizable. The logos introduced in 2005 followed the same structure. 

RTL Nieuws (almost) never followed the channel branding immediately. In many cases the current RTL Nieuws brand is slightly adjusted, to give them time to develop something completely new. In many cases RTL Nieuws uses a temporary set when something new is built. 

The current style used by RTL Nieuws, can be quickly adjusted. The blocks from the logo and the corporate font can be implemented very easily.

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RE: International Presentation - Kojak - 28-04-2023

(27-04-2023, 11:42 PM)RtH Wrote:  I've had a look at the showreel posted on the previous page, and in my opinion it's a very nice development of the brand. The numbers are quite small, compared to the logo, but with the colour scheme it should be recognizable. The logos introduced in 2005 followed the same structure. 

RTL Nieuws (almost) never followed the channel branding immediately. In many cases the current RTL Nieuws brand is slightly adjusted, to give them time to develop something completely new. In many cases RTL Nieuws uses a temporary set when something new is built. 

The current style used by RTL Nieuws, can be quickly adjusted. The blocks from the logo and the corporate font can be implemented very easily.

Yes, as can be seen in this bulletin from 2003:

https://youtu.be/WW-IKST2GGA?t=315 

And the same look with a new logo, three years later:

https://youtu.be/1C8JHmh86Sg?t=277 

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RE: International Presentation - Medianext.MX - 28-04-2023

(27-04-2023, 01:12 AM)Radiounion Wrote:  Speaking of RTL, and I cannot believe I'm the first to break it here: RTL Luxembourg has changed!

Keep in mind, the entire site is in Luxembourgish, so be prepared to hit the translate symbol.

https://www.rtl.lu/news/national/a/2056530.html 

https://www.rtl.lu/news/national/a/2056046.html 

It seems that with Hungary and Luxembourg having differing behaviors than the normal German counterpart, we can safely predict that the Netherlands will follow the same roadpath. Basic building blocks, but different approach.

The rebrand was made by Gédéon. Music wasn't done by longstanding collaborator Laplage, but by northeastern Paris-based production music studio X-Track.

http://www.gedeon.com/projects/rtl-luxembourg-global-rebranding/ 

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RE: International Presentation - WadiDercho - 01-05-2023

It happened. RTL Netherlands added the new logo. All RTL channels have the new logo. The website rtl.nl looks new. Only RTL Nieuws has kept its old logo!

https://www.rtl.nl 

https://www.rtl.nl/?videoId=83b0fda5-ebfc-4ac0-8597-6023d90e63bd 

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RE: International Presentation - W. Knight - 01-05-2023

(01-05-2023, 10:05 AM)WadiDercho Wrote:  It happened. RTL Netherlands added the new logo. All RTL channels have the new logo. The website rtl.nl looks new. Only RTL Nieuws has kept its old logo!

and this is the first RTL4 junction under the rebrand. Looks pretty nice, if not a bit plain:
https://youtu.be/acAtYL9_qk4 

A side note - A bit unexpected they're keeping the RTL Z brand with the rebrand, given the alphabet has a, um... different meaning that they probably don't want to associate themselves with.

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RE: International Presentation - Edogawa Ranpo - 01-05-2023

According to this article (in Dutch), the new look was made by Dutch agency CapeRock, who recently worked on the new RTL Aktuell/Punkt 6-12/Nachtjournal branding
https://www.marketingtribune.nl/design/nieuws/2023/05/rtl-introduceert-nieuwe-visuele-identiteit/index.xml 

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RE: International Presentation - ASnep - 01-05-2023

In Belgium the Flemish public broadcaster VRT has renamed it's flagship channel Eén to VRT 1.

https://www-vrt-be.translate.goog/vrtnws/nl/2023/04/28/een-wordt-vanaf-vandaag-vrt-1/?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=wapp 

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RE: International Presentation - dbl - 01-05-2023

It makes sense, these did seem like a temporary fix:
https://youtu.be/Hu7524oZ0Nw 

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RE: International Presentation - W. Knight - 01-05-2023

(01-05-2023, 01:45 PM)ASnep Wrote:  In Belgium the Flemish public broadcaster VRT has renamed it's flagship channel Eén to VRT 1.

Here's a preview of what it'd look like on their Instagram (but weirdly enough not anywhere else). Seems like it'd be toying with various materials on the 1 numeral, a drizzle of celebrity faces, and a giant VRT symbol front and centre:
https://www.instagram.com/p/CrsKTv3M0ki/ 

... and their promo design, which looks more mid-2010s to me with the pill:
https://twitter.com/Noedotweets/status/1652901436269756416 

Looks a bit more fun than their predecessor, but announced on an awkward place as their Instagram and Facebook handles are still Eén, versus the rebranded one on Youtube (that links to an unrelated individual with the @één handle after refreshing the page on browser).

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