International Presentation - Printable Version

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+--- Thread: International Presentation (/showthread.php?tid=27)

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RE: International Presentation - W. Knight - 05-10-2023

SyFy in Latin America has relaunched to USA Network, reviving an old name that's currently Universal TV:
https://youtu.be/LfL9dTdJiPE 

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After 22 years of service (or decades if you count its predecessors), Bell Media's teen French channel Vrak has closed down. Its original owner, cable TV company Vidéotron, previously pulled the channel in August and became the channel's last straw.
https://youtu.be/ndyv4R2FeeE 

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And some looks behind the rebranded TV4 and MTV cable channels. Pretty boring affair, especially the former.
The TV4 sister channels uses the same 4 symbol and picture postcards:
https://youtu.be/ukypeVdfi5s 

While the rebranded C More channels only have their names in place of the symbol in Norway.
https://youtu.be/L9VW3G2pTmE 

Programme menu from MTV Aitio. MTV Viihde's basically the same in a different name:
https://youtu.be/o0sw_lzx6Rg 

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RE: International Presentation - Edogawa Ranpo - 05-10-2023

Also Sjuan and TV12 are subjected to the boring affair once more.
https://www.youtube.com/watch?v=vbPnO7khfTc 
https://www.youtube.com/watch?v=MlOSdHubo5Y 

And I don't know if anyone here knows, but it seems like recently Warner Bros Discovery's Nordic channels have been given a new unified look, scrapping their unique idents and branding for more basic live action idents and the same branding style as WBD's channels in the rest of Europe. Not too sure if their channels in Norway and Finland have succumbed to this brand unification but here's some from Sweden and Denmark.

https://youtu.be/9qHt_i-O5DE?si=1e0C9bZ5PNuGR6bZ 
https://youtu.be/2f6iQvsdevY?si=CzMGriJP-qU5nig8 
https://youtu.be/LEzbwOn5ymA?si=oK-raylRHrsnAcUd 
https://youtu.be/2HwgSCxKPf4?si=8p8pmoGqOeQfsGW8 

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RE: International Presentation - Kunst - 05-10-2023

Yes, Scandinavian channels, particularly Nordic ones, are getting more and more boring, which is ironic, with more technology being available.

I knew Discovery channels had long ad breaks (with the EU revisions even more), but 9 mins ad breaks are excessive, even for Italy (here tends to be max 5-6, 7 stretching it, mostly during movies)

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RE: International Presentation - Medianext.MX - 05-10-2023

(16-09-2023, 10:29 AM)Edogawa Ranpo Wrote:  SWR, the ARD member broadcaster for the states of Baden-Württemberg and Rhineland-Palatinate, have brought in a fresh new look for their television service and the whole broadcaster itself, with new graphics, new colours and a new custom typeface.
https://www.youtube.com/watch?v=kO-31_wbpQQ 
https://www.youtube.com/watch?v=sjYzYAWwYmc 
https://www.youtube.com/watch?v=7E1tGzxxXJY 

Look designed by Munich's BDA Creative. A case study will be available soon.

https://www.bdacreative.com/portfolio/swr-rebrand/ 

The changes coincide with the opening recently of a new, unified broadcast centre in Baden-Baden:

https://www.swr.de/unternehmen/kommunikation/pressemeldungen/swr-medienzentrum-baden-baden-100.html 

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(04-10-2023, 08:57 PM)Edogawa Ranpo Wrote:  HR, the ARD broadcaster for the State of Hesse, has launched their updated logo on TV, radio and online from today.
https://www.youtube.com/watch?v=9cTgutDs6fU 

Already teased earlier this year. The subbrands retain their colouring, and there is a new brand font, also adopted by You FM (which remains standalone):

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(05-10-2023, 07:32 AM)W. Knight Wrote:  And some looks behind the rebranded TV4 and MTV cable channels. Pretty boring affair, especially the former.
The TV4 sister channels uses the same 4 symbol and picture postcards:
https://youtu.be/ukypeVdfi5s 

The problem with the new TV4 look is the way they have embraced their brand unification since 2016, by focusing on the "core" network brands (TV4, Sjuan, TV12) and the TV4 Play streamer. The last C More look was also a clear sign of that need by TV4 to focus on their core brands. They are trying to do a "BBC Anything"-like scenario, but this is not working as expected. But the brand track of the rebrand is really superb.

https://www.boldscandinavia.com/work/tv4-play/ 
https://www.boldscandinavia.com/work/c-more/ 

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(05-10-2023, 10:10 AM)Edogawa Ranpo Wrote:  And I don't know if anyone here knows, but it seems like recently Warner Bros Discovery's Nordic channels have been given a new unified look, scrapping their unique idents and branding for more basic live action idents and the same branding style as WBD's channels in the rest of Europe. Not too sure if their channels in Norway and Finland have succumbed to this brand unification but here's some from Sweden and Denmark.

They have too. Here's TVNorge's implementation:
https://www.youtube.com/watch?v=xjs_aBStlY0 

And a screen cap from TV5 in Finland:

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RE: International Presentation - Edogawa Ranpo - 05-10-2023

(05-10-2023, 03:35 PM)Medianext.MX Wrote:  Look designed by Munich's BDA Creative. A case study will be available soon.

https://www.bdacreative.com/portfolio/swr-rebrand/ 

The changes coincide with the opening recently of a new, unified broadcast centre in Baden-Baden:

https://www.swr.de/unternehmen/kommunikation/pressemeldungen/swr-medienzentrum-baden-baden-100.html 

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Already teased earlier this year. The subbrands retain their colouring, and there is a new brand font, also adopted by You FM (which remains standalone):

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The problem with the new TV4 look is the way they have embraced their brand unification since 2016, by focusing on the "core" network brands (TV4, Sjuan, TV12) and the TV4 Play streamer. The last C More look was also a clear sign of that need by TV4 to focus on their core brands. They are trying to do a "BBC Anything"-like scenario, but this is not working as expected. But the brand track of the rebrand is really superb.

https://www.boldscandinavia.com/work/tv4-play/ 
https://www.boldscandinavia.com/work/c-more/ 

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They have too. Here's TVNorge's implementation:
https://www.youtube.com/watch?v=xjs_aBStlY0 

And a screen cap from TV5 in Finland:

I'd love to see a clip of a new TV5 ident.

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RE: International Presentation - W. Knight - 05-10-2023

Back to MTV Finland, turns out their streaming service, MTV Katsomo, has integrated the C More cable packages back in September. Their symbol got a gradient facelift as a result.
https://www.mtvpressi.fi/tiedoti/232402 

MTV Viihde and Aitio weren't the last C More channels to be rebranded - now Max, Juniori and their Sport channels are joining the queue, in addition to an array of new channels dedicated to Finnish ice hockey league. I'd expect they'll look all the same on screen as the two channels.
https://varumarke.tv4.se/d/86Fbz8eu3uJt/mtv-style-guide#/mtv-n-maksukanavat-mtv-paytv-channels 

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RE: International Presentation - W. Knight - 14-10-2023

Over in Emirates, the public/government broadcaster is now Abu Dhabi Media Network, whilst rebranding all their TV/radio channel with a red dot.
https://youtu.be/Hm3Ek6t0qqs 
Promo and ident on worldwide channel Abu Dhabi TV (during their National Day live):
https://www.youtube.com/live/txkUyaMnX90?t=1208 
UAE-only channel Al Emarat:
https://youtu.be/4dXnEjRTXq4 
Kids channel Majid:
https://youtu.be/xN_i2l1Hdh4 
Racing channel Yas:
https://youtu.be/ZmGsa4MCplU 
And a different promo from culture channel Baynounah:
https://youtu.be/R9Iak1B5ERc 

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Sky TV in New Zealand might have a new owner, as their public shares were halted on Friday following the news.
https://www.stuff.co.nz/business/133112999/sky-tvs-value-jumps-50m-after-company-announces-possible-takeover-offer 

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RE: International Presentation - ArthurVX - 17-10-2023

Nickelodeon LATAM (including Brazil) has switched to the global feed (sort of: parts of the schedule remain locally programmed and local content ratings remain on the Brazilian feed, as well as local voice credits across the region, though original credits have been cut altogether)
https://twitter.com/ProgramacaoBR/status/1714266112769081542 

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RE: International Presentation - ArthurVX - 18-10-2023

Record TV, as part of the celebrations of its 70th anniversary (making it the longest-operating television broadcaster in Brazil), has just announced that it will reveal its new logo on November 6th, during their flagship newscast, Jornal da Record:
https://twitter.com/jornaldarecord/status/1714422099341709564 

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RE: International Presentation - ArthurVX - 19-10-2023

This is now Nickelodeon LATAM feels like now, combined with the global feed:
https://www.youtube.com/watch?v=dGSI8mmTUJA 

And how it looks like in Brazil (though the real-time text on the promos wasn't working):
https://www.youtube.com/watch?v=oWpUvHezfg0 

The feed for Mexico remains unchanged for now (but will go global by February 2024):
https://www.youtube.com/watch?v=vxOvcYae1Jc 

All Paramount networks in LATAM (and probably all their non-US pay-TV networks) are switching to a global feed strategy, with the local units influencing about 20% of the schedules.
Nickelodeon (except in Mexico, for now) and Nick Jr. already switched, and here are scheduled dates for the switches on the remaining channels:
- Comedy Central: November 14th
- MTV: December 12th
- Paramount Network and Nickelodeon Mexico: February 20th, 2024

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