RE: Absolute Radio to switch off all AM transmitters across the UK -
Stooky Bill - 01-12-2023
(30-11-2023, 09:27 PM)Spencer Wrote: Hmm. That logo looks a bit over-thought to me - the kind of thing that you get when too many people have an input into something. And using a ‘play icon’ has become a bit of a cliché too. They could do with something simpler.
The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?
RE: Absolute Radio to switch off all AM transmitters across the UK -
Spencer - 02-12-2023
(01-12-2023, 03:36 PM)Stooky Bill Wrote: The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?
Agreed, the old logo was a bit dated, and certainly not the most inspiring in the world, but Bauer did use the triangle from the logo as a device in various contexts, such as here:
You can do a lot more with a simple logo than a complicated squiggly one. You only have to look at the world's best known and most iconic brands to see that.
RE: Absolute Radio to switch off all AM transmitters across the UK -
Medianext.MX - 10-01-2024
Bauer is dropping the remaining heritage brands from the Hits Radio Network, with all rebranding to the Hits Radio brand from April:
https://www.bauermedia.co.uk/news/fifteen-local-stations-get-set-for-hits-radio-rebrand/
RE: Absolute Radio to switch off all AM transmitters across the UK -
WillPS - 10-01-2024
I don't understand why they bothered retaining Gem for such a short period of time.
RE: Absolute Radio to switch off all AM transmitters across the UK -
Dadeki - 10-01-2024
(10-01-2024, 06:40 PM)Medianext.MX Wrote: Bauer is dropping the remaining heritage brands from the Hits Radio Network, with all rebranding to the Hits Radio brand from April:
https://www.bauermedia.co.uk/news/fifteen-local-stations-get-set-for-hits-radio-rebrand/
There's already a topic on this here:
https://pres.cafe/showthread.php?tid=647&pid=60388#pid60388
RE: Absolute Radio to switch off all AM transmitters across the UK -
James2001 - 11-01-2024
(10-01-2024, 06:51 PM)WillPS Wrote: I don't understand why they bothered retaining Gem for such a short period of time.
There's a "Hits Radio UK" on the same multiplex as Gem, I'm assuming that will be going. Hopefully they can use the data freed to up the bitrates elsewhere- GHR on there is still mono for god's sake.
Literally just a matter of weeks since Gem went DAB only (with GHR taking over on FM), like you say it seems pointless.
RE: Absolute Radio to switch off all AM transmitters across the UK -
Stooky Bill - 17-02-2024
Radio 4 on 198LW to remain on air for another year:
https://mediumwave.info/2024/02/16/united-kingdom-410/
RE: Absolute Radio to switch off all AM transmitters across the UK -
IronRoad - 17-02-2024
It will be interesting to see if the MW relays carry on until March 2025 as well….. our local AM site in Plymouth only has Radio 4 left on it…
RE: Absolute Radio to switch off all AM transmitters across the UK -
WillPS - 18-02-2024
I presume the Long Wave opt outs will still end next month?
RE: Absolute Radio to switch off all AM transmitters across the UK -
i.h - 18-02-2024
I suppose the question is whether the BBC is going to continue to feed the transmitter. Wasn't it France where an LW transmitter played a similar role, but just carried silence once the broadcaster washed its hands of it.
Given the BBC often pleads poverty it probably wouldn't be a good look to keep it running for the benefit of the privatised energy industry - It would make sense for that sector to cover the running costs for the extended period, whether the BBC feeds audio to it or not.
As official confirmation that *something* is going to continue - the ENA website says March 2025 also
https://www.energynetworks.org/industry/engineering-and-technical-programmes/radio-teleswitch