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CITV is to close - Printable Version

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RE: CITV is to close - Kunst - 10-03-2023

Many children also couldn't care less about watching shows "infested" by advertising, while that seems to be tolerated by older audiences, who grew up with that.
See Sky Kids, which in order to attract an audience, chooses not to carry any advertising.

Overall, I agree that it's a losing battle for classic TV channels catering older children

RE: CITV is to close - Roger Darthwell - 10-03-2023

Have to say though......CITVX could have been a better name instead of ITVX Kids

RE: CITV is to close - JHarper_2022 - 10-03-2023

(10-03-2023, 05:24 PM)Roger Darthwell Wrote:  Have to say though......CITVX could have been a better name instead of ITVX Kids

ITVX Kids doesn't really roll off the tongue, CITVX has a much better ring to it.

RE: CITV is to close - cable - 10-03-2023

(10-03-2023, 03:33 PM)Rex Wrote:  
(10-03-2023, 02:37 PM)Roger Darthwell Wrote:  In all seriousness though I do have a question, given that Sky has recently Launcher their own linear kids channel, which Is Sky Kids, It really makes me wonder if Sky Is going to seize the opportunity and make their channel available on Freeview. Given that now both ITV and the BBC are closing their kids linear TV channels, this would give Sky a huge boost

If they did so, Sky would gain a significant audience to children who can't get Sky or NOW. But that's a near 0% chance, Sky are in the business of boosting their Pay TV services and Sky Kids is a part of that. Smart of them to target the preschool audience where linear TV is still viable. 

The CBBC closure is one to keep a very close eye on in the long term, I expect them to go further into detail of where they plan to take the brand forward either later this year or in 2024. They did something similar in December 2014 when they outlined the initial BBC Three online plan

Could do a Sky Arts on it for the prestige of it depends if their % of Mux C allows for an additional channel.

RE: CITV is to close - cable - 10-03-2023

Back when I was younger CITV was great, Fun house, MPAA, ZZZap etc. that 1998-2005 period was exquisite.

BUT CITV hasn't really been great since the ban on junk food advertising 2005. They were limited as they could not set up CITV Ltd which would allow them to properly exploit IP and merchandise the same way BBC WW did with Teletubbies etc.

The channel was late to market, originally envisaged in 2001 as a partnership with NICK, INK never was realised and after mutual backing away the CITV channel launched in 2006. By this time it was placed at the end of the kids section on Cable and Satellite, On Freeview it was placed 3rd. The audience targeting 6-12 narrowed its audience when it previously under 16.

Once the afternoon block ended, the CITV channel has never really commissioned similar to pre 2005. The loss of Children's in-house production saw and end to that,Yes, They had some success with Thunderbirds (2013) and Animated Mr Bean but paled in comparison to the CBBC channel. They did increase hours to 9PM, inline with CBBC and to be fair its 2013 look was better than the 2 previous efforts where they tried to align the brand with the corporate image.

The YACF did incentivise them to commission kids content but with a ever dwindling audience for linear and the loss of the fund, it was basically CPR and without it the channel has now flatlined.

The future does lie online, kids are increasingly turning their attention towards Disney+ and the likes of streaming services, but also Youtube and TikTok and video games. That won't change no matter how nostalgic people get. one thing I would like to see in. this new kids area is an archive of kids content through the years, whilst Britbox had older kids shows e.g. thunderbirds and press gang, these are lost within the genre categories, if they do have FAST channels of curated kids content then that would be a plus too.

RE: CITV is to close - JAS84 - 10-03-2023

You didn't need the year disambiguator there, as the remake is called Thunderbirds Are Go, not just Thunderbirds.
(10-03-2023, 04:46 PM)XIII Wrote:  A lot of the comments about CITV online are from adults who probably haven't watched CITV in decades.
The Sun's article about it on their website also seems to have rose tinted glasses. They use the early 2000s logo from before the channel existed, and several images from the late 90s era. The current logo and shows don't get a look in! They even have the headline talking about the channel lasting 16 years, yet all the images pre-date it and are from stuff aired on what is now ITV1.

RE: CITV is to close - Neil Jones - 10-03-2023

(10-03-2023, 10:48 PM)JAS84 Wrote:  You didn't need the year disambiguator there, as the remake is called Thunderbirds Are Go, not just Thunderbirds.
(10-03-2023, 04:46 PM)XIII Wrote:  A lot of the comments about CITV online are from adults who probably haven't watched CITV in decades.
The Sun's article about it on their website also seems to have rose tinted glasses. They use the early 2000s logo from before the channel existed, and several images from the late 90s era. The current logo and shows don't get a look in! They even have the headline talking about the channel lasting 16 years, yet all the images pre-date it and are from stuff aired on what is now ITV1.

Well this is The Sun, you don't expect journalistic accuracy in anything this rag says, especially in something that the work experience kid probably slapped together.

RE: CITV is to close - tellyblues - 10-03-2023

(10-03-2023, 04:10 PM)XIII Wrote:  There is a lot of nostalgia about CITV but kids today have more options and this is just the same as when ITV dropped the CITV block way back in 2005.

More options but still the same limited amount of time to watch.

Sticking everything online means people can watch what they want when they want, but that's not necessarily a good thing. It eradicates all the positives of what a varied schedule brings. How many programmes have we all watched that we didn't intend to but we learned something or even were able to ponder why we didn't like it? People being able to just watch (and they're perfectly entitled to of course) what they want for hours on end isn't healthy, particularly those with developing minds.

Some programmes/subjects also wouldn't get much-needed awareness if it wasn't for linear TV.

RE: CITV is to close - Roger Darthwell - 10-03-2023

(10-03-2023, 11:03 PM)tellyblues Wrote:  
(10-03-2023, 04:10 PM)XIII Wrote:  There is a lot of nostalgia about CITV but kids today have more options and this is just the same as when ITV dropped the CITV block way back in 2005.

More options but still the same limited amount of time to watch.

Sticking everything online means people can watch what they want when they want, but that's not necessarily a good thing. It eradicates all the positives of what a varied schedule brings. How many programmes have we all watched that we didn't intend to but we learned something or even were able to ponder why we didn't like it?  People being able to just watch (and they're perfectly entitled to of course) what they want for hours on end isn't healthy, particularly those with developing minds.

Some programmes/subjects also wouldn't get much-needed awareness if it wasn't for linear TV.

I didn't want to say this, but I am going to, this is exactly the same problem that BBC Three had when it went online, and what happened? It returned on TV and it proved that the only reasonable strategy is for on demand streaming and linear to coexist

RE: CITV is to close - XIII - 10-03-2023

(10-03-2023, 11:03 PM)tellyblues Wrote:  
(10-03-2023, 04:10 PM)XIII Wrote:  There is a lot of nostalgia about CITV but kids today have more options and this is just the same as when ITV dropped the CITV block way back in 2005.

More options but still the same limited amount of time to watch.

Sticking everything online means people can watch what they want when they want, but that's not necessarily a good thing. It eradicates all the positives of what a varied schedule brings. How many programmes have we all watched that we didn't intend to but we learned something or even were able to ponder why we didn't like it?  People being able to just watch (and they're perfectly entitled to of course) what they want for hours on end isn't healthy, particularly those with developing minds.

Some programmes/subjects also wouldn't get much-needed awareness if it wasn't for linear TV.
Streaming is not going to be scrapped by any broadcasters in favour of pure linear TV. It's the present and the future and we just have to accept that.