Channel 4 Pres: 2023 - Present - Printable Version

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+--- Thread: Channel 4 Pres: 2023 - Present (/showthread.php?tid=435)

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RE: Channel 4 Pres: 2023 - Present - orange - 04-05-2023

Some of the Channel 4 family of YouTube channels have been changed to fit the new green branding, they now have symbols next to the 4 indicating what they represent - wasn’t like that yesterday when I last checked.

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RE: Channel 4 Pres: 2023 - Present - CillBill - 04-05-2023

Before:

After:

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RE: Channel 4 Pres: 2023 - Present - Lyric - 04-05-2023

A new "sparkle" icon can be seen in the endboards for new series and stuff now...

Neat.

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RE: Channel 4 Pres: 2023 - Present - Jon - 04-05-2023

CillBill Wrote:Before:

After:

That basically makes me think of what the original 5 Star logo idea would have looked like if it had been applied to more brands.

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RE: David - Brekkie - 04-05-2023

(04-05-2023, 12:58 PM)David Wrote:  

(04-05-2023, 12:24 PM)Brekkie Wrote:  For me "align" is just common branding elements, rather than giving every channel the same name.   Virtually every rebrand of the last 25 years has seen some alignment amongst multichannels.   

Prior to the 2015 rebrand other than E4 despite unique looks and logos the trailer endboards and menus were aligned across C4, More4, Film4 and 4Music.   E4 adopted the menu design but not the trailer endboards.   Ironically in recent years despite the new logos the channels have become more distinct in presentational elements, so this may bring them back together but no reason they can't retain their unique names, logos and idents - though More4 desperately needs new idents and now C4 is green probably a new colour scheme too.

Didn’t E4 Extra just launch with its own identity/ident package? Feels weird they’d scrap it a few months later unless it was designed with the 2023 revamp in mind.

Really only needs a tweak to the trailer endboards.


Not a fan of the new 4 note motif - sounds awful.  Something more obviously Four Score would be better.

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RE: Channel 4 Pres: 2023 - Present - JAS84 - 04-05-2023

(04-05-2023, 12:24 PM)Brekkie Wrote:  though More4 desperately needs new idents and now C4 is green probably a new colour scheme too.

Again, More4's logo is only green in print. On air it's multicoloured. They should just have the print logo match how it appears on air. Saying that though, the multicolour aspect was to match the idents designed for the previous logo, so a new set of idents might see that change anyway.

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RE: Channel 4 Pres: 2023 - Present - Earlie37 - 04-05-2023

Oh boy.... I really hope this is only a temporary interim look..... The trailer endboards have animation and fill gradient effects you could do in PowerPoint 1997.

Despite the failings of the original idents, the endboards they've just discontinued were something that didn't really need change, worked well and were adaptable. It's a pity they never used them more creatively for idents too (e.g. like the ticking clock for the news or the Christmas idents).

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RE: Channel 4 Pres: 2023 - Present - Andrew Wood - 04-05-2023

Side by side comparison of the new and previous multicolour ident: https://theident.gallery/misc/misc/c43.mp4 

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RE: Channel 4 Pres: 2023 - Present - Brekkie - 05-05-2023

Would be interesting to see with the classic multi-colourd logo.

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RE: Channel 4 Pres: 2023 - Present - tomo359 - 05-05-2023

Sorry if it's already been mentioned, but I watched a bit of C4 last night and during promos when they still have the white falling blocks and the C4 logo is on one of them, it looks awful now with the lime green 4 against the white block, you can't see it properly. I don't know what they were thinking with that colour.

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