BT rebranding consumer services to EE - Printable Version
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BT rebranding consumer services to EE - cable - 28-05-2023
What's happened to the EE rebrand of BTs consumer services? Could they be having second thoughts or are they waiting for BT Sport. to be rebranded to TNT.
https://www.ispreview.co.uk/index.php/2023/01/bt-prep-consumer-ee-rebrand-and-smarthub-3-router-for-early-2023.html
https://newsroom.bt.com/consumer-sharpening-our-focus-to-create-a-better-business/
RE: BT rebranding consumer services to EE - Stuart - 28-05-2023
(28-05-2023, 10:35 PM)cable Wrote: What's happened to the EE rebrand of BTs consumer services? Could they be having second thoughts or are they waiting for BT Sport. to be rebranded to TNT.The article looks like plenty of word salad to explain that they have no real direction.
https://www.ispreview.co.uk/index.php/2023/01/bt-prep-consumer-ee-rebrand-and-smarthub-3-router-for-early-2023.html
https://newsroom.bt.com/consumer-sharpening-our-focus-to-create-a-better-business/
I suspect that the BT name will disappear other than as a holding company. It has a dreadful logo, and the one for EE is no more imaginative. Plusnet might be their cheap service, but the marketing makes it sound as though it's run from someone's kitchen in Cleethorpes.
BT have lost their way, and they need an eye test if they want to get a better focus. Pres is all important for any media company.
RE: BT rebranding consumer services to EE - London Lite - 29-05-2023
This is where I think Virgin Media O2 have got the right strategy here. Keeping the Virgin brand for the cable service and O2 for the mobile service, while integrating Virgin Mobile customers to O2.
Rebranding BT's telephone and broadband business as EE which is more known for premium mobile services is messy. Most consumers recognise what the BT and EE brands do. I can understand that backroom admin can be done together (as it's already doing with Plusnet mobile customers being moved to EE by using staff that can help customers with BT, EE and Plusnet queries), but I'd keep the consumer branding as it is.
RE: BT rebranding consumer services to EE - cable - 29-05-2023
BTEE would still sound like BT. I do miss the piper era and the globe.
"It's good to talk" probably would work great today with the mental heath awareness push like ITV have done with Britain Get Talking . It's not just over the phone anymore, and updated versions would also work for their mobile and broadband products with video calls/gaming.
bring back the piper with the purple from BT and the teal of EE!
thomalex - thomalex - 29-05-2023
(28-05-2023, 10:35 PM)cable Wrote: What's happened to the EE rebrand of BTs consumer services? Could they be having second thoughts or are they waiting for BT Sport. to be rebranded to TNT.
https://www.ispreview.co.uk/index.php/2023/01/bt-prep-consumer-ee-rebrand-and-smarthub-3-router-for-early-2023.html
https://newsroom.bt.com/consumer-sharpening-our-focus-to-create-a-better-business/
Wasn’t this under a previous chief exec?
RE: BT rebranding consumer services to EE - AaronLancs - 29-05-2023
(29-05-2023, 12:27 AM)London Lite Wrote: This is where I think Virgin Media O2 have got the right strategy here. Keeping the Virgin brand for the cable service and O2 for the mobile service, while integrating Virgin Mobile customers to O2.
As an O2 customer I have a slight experience with this with the communications received from VMO2. The integration also works the other way with O2 wanting to link in customers with their Virgin Media 'home' arm.
RE: BT rebranding consumer services to EE - i.h - 29-05-2023
It's going to be very messy considering that EE was (and for now still is) a home broadband provider in its own right, and they use different equipment (and I think still a different network infrastructure, inherited from when BT was contracted to supply the service to an independent Wanadoo/Orange/EE).
It's one thing to close down BT or Plusnet Mobile and move people onto equivalent EE plans, at best needing to send them a new SIM card, but the home services will be "fun" for employees and customers. Especially when the business side is keeping the BT name (but not for business mobile, of course)
I can only assume the whole thing is being driven by a survey that suggests EE is x% more respected as a brand than BT is. At least when NTL&Telewest did it, they brought in a completely new brand...
RE: BT rebranding consumer services to EE - cable - 29-05-2023
They could always use the ITV Digital way of rebranding equipment. send out EE stickers to cover up any old BT logos. That way, you will be upgrading your devices to the latest technology
https://media.onhistory.co.uk/documents/itv-box-sticker-upgrade.pdf
(29-05-2023, 11:21 AM)i.h Wrote: It's going to be very messy considering that EE was (and for now still is) a home broadband provider in its own right, and they use different equipment (and I think still a different network infrastructure, inherited from when BT was contracted to supply the service to an independent Wanadoo/Orange/EE).
It's one thing to close down BT or Plusnet Mobile and move people onto equivalent EE plans, at best needing to send them a new SIM card, but the home services will be "fun" for employees and customers. Especially when the business side is keeping the BT name (but not for business mobile, of course)
I can only assume the whole thing is being driven by a survey that suggests EE is x% more respected as a brand than BT is. At least when NTL&Telewest did it, they brought in a completely new brand...
networking equipment would be constantly refreshed to keep up to date date with new features and security. As part of that cycle, if probably wont not be too difficult to integrate with other networks. Thanks to open standards, vendor interoperability should not be a showstopper. It would mostly require layer 3 routing changes.
Three for example recently migrated its Nokia cloud core network, and whilst this is a mobile operator, it's still IP based.
RE: thomalex - cable - 29-05-2023
(29-05-2023, 10:56 AM)thomalex Wrote: Wasn’t this under a previous chief exec?
If it was I have not heard them say they are abandoning the plans. Stakeholders would be very interested to know this seeming as it was previously announced to the market.
RE: BT rebranding consumer services to EE - London Lite - 29-05-2023
(29-05-2023, 10:56 AM)AaronLancs Wrote: As an O2 customer I have a slight experience with this with the communications received from VMO2. The integration also works the other way with O2 wanting to link in customers with their Virgin Media 'home' arm.
Yes, the company has one joint product called VOLT, however they haven't merged the billing, so part is paid to Virgin and the mobile to O2.
On the other hand, I was one of the former Virgin customers moved to O2 for mobile last week, which was seamless. I'm still using a VM SIM which is now fully on O2's system.