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BT rebranding consumer services to EE - Printable Version

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RE: BT rebranding consumer services to EE - cable - 07-11-2023

(07-11-2023, 06:55 PM)i.h Wrote:  There is no real technical reason as to why BT couldn't do this on the aerial feed, or why Sky or Virgin couldn't also be asked to do this. BT's multicast infrastructure is used for these channels, ITVX itself plays no part.

So it would be fair to ask why ITV was able to force BT to agree to this, what differentiates BT from Virgin in terms of being "cable TV"?
Indeed, IIRC there was fast forwarding controls on Sky+ that were never implemented. 

But perhaps they recently renewed the carriage agreement, and IP delivered gives them more control as they are also providing watch from start capability and maybe an enhanced app.

RE: BT rebranding consumer services to EE - cable - 08-11-2023

BTTV into EETV Rebrand for December.

https://www.ispreview.co.uk/index.php/2023/11/bt-tv-customers-informed-of-ee-tv-rebranding-plan-for-december.html 

RE: BT rebranding consumer services to EE - cable - 07-12-2023

EE UK Launch EE TV Service with Apple TV and Free Multi-room

https://www.ispreview.co.uk/index.php/2023/12/ee-uk-launch-ee-tv-service-with-apple-tv-and-free-multi-room.html 

https://rxtvinfo.com/2023/bt-completes-ee-tv-rebrand/ 

RE: BT rebranding consumer services to EE - i.h - 07-12-2023

some branding discontinuity for existing customers (aside from the name change which they posted everyone a letter to inform them of). My Pro box now shines aqua on its front panel instead of purple, even though it has the BT logo.

RE: BT rebranding consumer services to EE - AxG - 07-12-2023

Hope they post out stickers with the new logo.

RE: BT rebranding consumer services to EE - cable - 07-12-2023

(07-12-2023, 08:14 PM)AxG Wrote:  Hope they post out stickers with the new logo.

To Upgrade your set top box and remote control to the latest technology?  Tongue 

https://media.onhistory.co.uk/documents/itv-box-sticker-upgrade.pdf 

Changing the light colour on the STB seems a nice touch.

RE: BT rebranding consumer services to EE - VMPhil - 07-12-2023

(07-12-2023, 08:35 PM)cable Wrote:  To Upgrade your set top box and remote control to the latest technology?  Tongue 

https://media.onhistory.co.uk/documents/itv-box-sticker-upgrade.pdf 

Changing the light colour on the STB seems a nice touch.

Argh the thing that gets me is just how rubbish those stickers are. Look at how completely off-centre the logo is! But, I forget whether they intended that to be tongue-in-cheek or not.

RE: BT rebranding consumer services to EE - Lyric - 07-12-2023

https://www.wearezag.com/work-in-detail/ee 

Here's the case study for the rebrand, if anyone's interested.

RE: BT rebranding consumer services to EE - Brekkie - 07-12-2023

I don't think I'll ever understand the logic in thinking EE has more brand value than BT.

RE: BT rebranding consumer services to EE - Allanbuzzy - 08-12-2023

(07-12-2023, 10:52 PM)Brekkie Wrote:  I don't think I'll ever understand the logic in thinking EE has more brand value than BT.

To the youth, EE has more brand value than BT, at least presumably because they live in a world where smartphones dominate their livelihoods. I can assume BT, to the youth, feels stuffy and less playful.