UKTV to become 'U' - Printable Version

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+--- Thread: UKTV to become 'U' (/showthread.php?tid=617)

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RE: UKTV to become 'U' - nwtv2003 - 30-11-2023

(30-11-2023, 01:09 PM)Stuart Wrote:  That's not correct. There is a very good explanation of the development of the channels and name changes on a graphic in this link. It was created by the author.

https://en.wikipedia.org/wiki/UKTV#/media/File:UKTV_network_timeline.png 

There we go, I had no idea there was a Style 2 in addition for Style Gardens. Apologies.

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RE: UKTV to become 'U' - dbl - 30-11-2023

(30-11-2023, 03:10 PM)Jonny Wrote:  The 2007 Dave rebrand was bold in its direction and confidence. It was a complete "wtf" moment at the time but it was executed flawlessly. And it must be remembered it replaced a much maligned brand of nothingness - UKTV G2. How we come full circle!

The problem is that although Dave was a success, it didn't translate as well to other channels. And under past leadership, it became a disjointed mess, especially with promoting UKTV Play, so unifying was on the cards, the issue now is the execution - which I guess we'll all see later in the new year.

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RE: UKTV to become 'U' - Kunst - 30-11-2023

(30-11-2023, 04:03 PM)dbl Wrote:  The problem is that although Dave was a success, it didn't translate as well to other channels. And under past leadership, it became a disjointed mess, especially with promoting UKTV Play, so unifying was on the cards, the issue now is the execution - which I guess we'll all see in the new year.

Meh, I don't think so: Good Food (now gone, but only because it moved to the Discovery's suite of channels), Yesterday, Gold (OK, that's an old one), Really (now Discovery) all are playful and all seem(ed) to "work"

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RE: UKTV to become 'U' - dbl - 30-11-2023

(30-11-2023, 04:14 PM)Kunst Wrote:  Meh, I don't think so: Good Food (now gone, but only because it moved to the Discovery's suite of channels), Yesterday, Gold (OK, that's an old one), Really (now Discovery) all are playful and all seem(ed) to "work"

I meant in terms of cross-promotion and viewers' still not understanding the link between the channels and UKTV Play, which in the streaming era is an issue. Hence this move.

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RE: UKTV to become 'U' - Scrotnig - 30-11-2023

(30-11-2023, 06:44 PM)dbl Wrote:  I meant in terms of cross-promotion and viewers' still not understanding the link between the channels and UKTV Play, which in the streaming era is an issue. Hence this move.

I get that, but this is a terrible way to do it.

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RE: UKTV to become 'U' - dbl - 30-11-2023

(30-11-2023, 07:04 PM)Scrotnig Wrote:  I get that, but this is a terrible way to do it.

I echo this as well, we'll just have to see how it pans out.

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RE: UKTV to become 'U' - thomalex - 30-11-2023

U&W

That’s some top tier branding

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RE: UKTV to become 'U' - HTVbest - 30-11-2023

Who is Ewan Dave? Never heard of him.

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RE: UKTV to become 'U' - Jon - 30-11-2023

(30-11-2023, 08:03 PM)HTVbest Wrote:  Who is Ewan Dave? Never heard of him.

I think he presents Dragon’s Den.

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RE: UKTV to become 'U' - cable - 30-11-2023

how long before one of them rebrands to U&me. That could make sense replacing W

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