Tiny Pop goes online only - Printable Version
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Tiny Pop goes online only - Brekkie - 30-01-2024
Tiny Pop is the latest kids channel to go online only, ending Freeview, Satellite and Cable transmissions from March.
Although this is the trend a bit of a surprise IMO considering the Pop kids channels punch above their weight, Narrative as a whole has grown market share and Pop Max hasn't long launched on Freeview. The kids channels aimed at younger kids tend to do better too.
https://rxtvinfo.com/2024/popular-freeview-kids-channel-switches-to-online-only/
RE: Tiny Pop goes online only - Allanbuzzy - 30-01-2024
I do wonder if this makes other broadcasters consider the potential of FAST. Really bizarre they're doing it for their younger offshoot but their reasoning of the shift to online for this generation makes sense.
Course, it does make me wonder if there's potential for the BBC to end up doing the same thing for CBBC. If they did it for CBeebies, parents would be fuming.
RE: Tiny Pop goes online only - Milkshake - 30-01-2024
Not surprised, Most of pop channels now run via the Local slots? I don't think Ive seen one of thier channel in ages.
RE: Tiny Pop goes online only - Kunst - 30-01-2024
It's weird, I would've expected the older skewed POP to go online first, or POP Max
RE: Tiny Pop goes online only - callumwatchestelly - 30-01-2024
(30-01-2024, 03:48 PM)Brekkie Wrote: Tiny Pop is the latest kids channel to go online only, ending Freeview, Satellite and Cable transmissions from March.
Although this is the trend a bit of a surprise IMO considering the Pop kids channels punch above their weight, Narrative as a whole has grown market share and Pop Max hasn't long launched on Freeview. The kids channels aimed at younger kids tend to do better too.
https://rxtvinfo.com/2024/popular-freeview-kids-channel-switches-to-online-only/
I'm not sure I'd be surprised if all Pop channels went in an online only state then...
RE: Tiny Pop goes online only - Rex - 30-01-2024
(30-01-2024, 04:33 PM)Allanbuzzy Wrote: I do wonder if this makes other broadcasters consider the potential of FAST. Really bizarre they're doing it for their younger offshoot but their reasoning of the shift to online for this generation makes sense.Moves like these are only going to strengthen the BBC's case to close CBBC, the best case scenario is a move to FAST channel without the carriage costs.
Course, it does make me wonder if there's potential for the BBC to end up doing the same thing for CBBC. If they did it for CBeebies, parents would be fuming.
This domino effect really began with the CITV closure last year
RE: Tiny Pop goes online only - i.h - 30-01-2024
(30-01-2024, 07:15 PM)Rex Wrote: Moves like these are only going to strengthen the BBC's case to close CBBC, the best case scenario is a move to FAST channel without the carriage costs.
This domino effect really began with the CITV closure last year
Just as with the original BBC Three closure, it wouldn't actually save very much. Much of their broadcast infrastructure (ie the freeview/satellite capacity) runs at a fixed cost whether they transmit one channel or ten. At best there might be some kind of saving on the services that are bought in from Red Bee - but someone's got to do FAST.
Pop can realise actual savings because they had to rent space from others. ITV seemed to use its closure as a vehicle to encourage ITVX takeup, not as an actual cost saving activity.
Then there's the inevitable backlash that would come from turning a licence fee funded core service into something that needs a further subscription to operate.
RE: Tiny Pop goes online only - Brekkie - 30-01-2024
(30-01-2024, 07:15 PM)Rex Wrote: Moves like these are only going to strengthen the BBC's case to close CBBC, the best case scenario is a move to FAST channel without the carriage costs.I'd actually say the opposite - commercial channels going online means the BBC linear channels are arguably even more needed.
This domino effect really began with the CITV closure last year
I see the existing POP and Tiny Pop fast channels run a different schedule to their TV equivalents. They run less ads too - but not sure if when they air shows that would usually need a 31 minute slot to get an internal ad break would get an internal ad break in a 24-26 minute slot online.
RE: Tiny Pop goes online only - Kunst - 30-01-2024
Online AFAIK OFCOM legislation does not apply, therefore they can show internal advertising even in slots shorter than 31 mins.
E.g. kids content on Pluto TV, at least here in Italy, has 2 breaks or 1, which wouldn't be admissable here on normal channels
RE: Tiny Pop goes online only - Brekkie - 30-01-2024
Do have to wonder how long that anomaly will be allowed to exist.