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PBS News - PBS NewsHour - new branding sets - Printable Version

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PBS News - PBS NewsHour - new branding sets - mouseboy33 - 10-06-2024

Well PBS has created a fresh modern look that goes against the style of many American sets and continues the modern feel of their previous look. They combined 3 areas in their expanded studios. One interesting aspect is integrating the cameras into the column and the entire column can move forward. Similar to the black Towers of Doom the BBC uses but slightly less foreboding. And as usualy Lighting Design Group did a stellar job lighting this set. Its basically flawless. I think this is nice job they did. But also really creating the PBS News as an actual brand itself. Which didnt really exist years ago. Newscaststudio did a nice write up on the new look and an article about the new branding. Unfortunately Public Broadcasting in the US is a bit disjointed. For example NPR - National Public Radio is still its own entity and not under the PBS umbrella persay. But they both operate the same BBC Radio 4 for example. They really dont do popular music. Its still a bit disjointed.

https://www.newscaststudio.com/2024/06/10/pbs-newshour-new-set/ 
https://www.newscaststudio.com/2024/06/10/pbs-news-rebranding/ 
https://www.newscaststudio.com/wp-content/uploads/2024/06/PBS-NewsHour-2024-15.jpg 
https://www.newscaststudio.com/wp-content/gallery/pbs-newshour-2024/PBS-NewsHour_studio-2024_007.jpg 

https://www.newscaststudio.com/wp-content/uploads/2024/06/pbs-news-logo-1536x867.jpg 


RE: PBS News - PBS NewsHour - new branding sets - rkolsen - 11-06-2024

I love the set, supposedly took 4 years to come to fruition - probably most of it was planning and building the extension to the building. I love how they have large curved monitor wall slightly with its own background. The a separate backdrop allows  a canvas slightly with an aspect ratio larger than a 16:9 float above much like the 4:3 OTS elements.

I also love the ingenuity of the two-two camera set up with a PTZ heads on the top/bottom of a cutout. It’s great that when they’re not in use they can slide back between two walls.

https://www.dropbox.com/scl/fo/2mjt9n19qgbohksq550ap/AC8V0TTylaW03yP9B4ypSm0/New%20Studio%20Photos?rlkey=olfejcxgixo9xt13hmtbe7ocx&e=1&subfolder_nav_tracking=1&st=io54i9g8&dl=0 

https://cdn.discordapp.com/attachments/394023269948456961/1249911659632394240/RPReplay_Final1718072407.mov 


RE: PBS News - PBS NewsHour - new branding sets - Rdd - 11-06-2024

Seems like they really wanted to call the whole thing “PBS News” but couldn’t bring themselves to change the TV shows name in the end.


RE: PBS News - PBS NewsHour - new branding sets - ABC Australia - 11-06-2024

It's a great new look for the Newshour. Slick, modern, not over the top.


RE: PBS News - PBS NewsHour - new branding sets - Brekkie - 11-06-2024

Need to see it in action but the set looks dated and cold to me.


RE: PBS News - PBS NewsHour - new branding sets - mouseboy33 - 11-06-2024

(11-06-2024, 06:18 AM)rkolsen Wrote:  I also love the ingenuity of the two-two camera set up with a PTZ heads on the top/bottom of a cutout. It’s great that when they’re not in use they can slide back between two walls.
I thought that was pretty cool too. it seems like a great idea. I noticed as well that it seems to tuck itself between those 2 blue glass walls. I think of all the network sets it certainly stands out. And was the first to do simple. It was a massive change when the first version came out. It went from the ugly wooden look and then the light and bright clean look began. Never thought PBS would be the leading the charge. I think if PBS News ever got more funding, other programmes would be branded PBS News. But its unlikely since funding is super tight. So for them to come up with the this on very little money is impressive. They dont have guaranteed money or funding like the BBC or commercial channels so they cant build massive million dollars sets with swirling dancing cameras, but i think what they came up you can see the money they did have was well spent and it looks good and simple on air.

The opening headline segment they include a serif font for the headline similar to the CBC The National or BBC News. The on screen graphics have a subtle animation with the logo show title and the website swapping. The identifiers/chryon is a simple white box and a red line on the left side. There are some slight lighting issues but overall it looks great on screen.


RE: PBS News - PBS NewsHour - new branding sets - rkolsen - 11-06-2024

(11-06-2024, 09:59 AM)Brekkie Wrote:  Need to see it in action but the set looks dated and cold to me.
Here you go! Hopefully there’s no geoblock.
https://youtu.be/QZW_8w5D1Ow?si=QOqtMwmr8bnrSykY 


RE: PBS News - PBS NewsHour - new branding sets - Brekkie - 11-06-2024

Thanks. Feels like a bit of a downgrade personally - the logo especially seems a bit off.


RE: PBS News - PBS NewsHour - new branding sets - rkolsen - 11-06-2024

(11-06-2024, 09:43 PM)Brekkie Wrote:  Thanks. Feels like a bit of a downgrade personally - the logo especially seems a bit off.

It was also designed for their Washington Week show expected later this month or July. That’s probably why they installed six hidden cameras - two on each side of the desk, 1 in the grid sort of opposite one of the pairs and hidden somewhere is a more eye level one.

I think it looks better than their more minimalistic set and is more of a network quality set.

All the cameras are GV LDX 100 series, where the pedestals are the handheld and the rest are brick (or compact as they say). I have to assume they went all IP.

The studios are from a new development from which the city of Arlington, VA bought their old studios (built in 1948 and I think they moved in 1983) for $8 million (probably could build the extension). They got tax incentives to stay in the city. They built a 17,000 sq ft four floor extension between an existing office building and an above ground garage. They will have a 130 people working there. WETA has a seperate HQ a bit away.

Having trouble embedding the link so here’s an article: https://www.arlnow.com/2020/02/26/weta-expansion-studio-sale-expected-to-move-forward-this-spring 

   

   

Here’s the rendering in 2020:

   

And their old studios which is partly giving me middle school flashbacks (that’s if the building was not air conditioned and held 1300 people and boys overcompensating with Axe ((I think it’s Lynx elsewhere)).

   


RE: PBS News - PBS NewsHour - new branding sets - rkolsen - 11-06-2024

Looks like this building is actually between the existing WETA building and the parking garage.


Per the architectural documents it looks like the two may only connect at one floor. https://arlingtonva.s3.amazonaws.com/wp-content/uploads/sites/31/2020/04/WETA-20-Day-Set-4-8-20-24x36-01549138xAC2B5-1.pdf