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RE: Radio 2 - Stooky Bill - 24-05-2023

(24-05-2023, 03:23 PM)JMT1985 Wrote:  Can someone explain to me the listener age group BBC Radio 2 is now aimed at, as it seems to be BBC Radio 2 has become a simple copy of BBC Radio 1 but for the slightly older.

I used to love listening to BBC Radio 2, and I am 37, even when I was younger I really liked The Chris Evans Breakfast Show, Jeremy Vine etc. But that was nearly a decade a go when I was 27. Now in 2023, I feel BBC Radio 2 feels very like a slightly older BBC Radio 1 station.

This is the reason why I have moved over to Heart Radio - I don't understand what listeners Radio 2 is wanting to attract now in 2023 - has their remit changed?
The remit hasn't changed, it's a broad mixed music station for over 35s. This hasn't changed since the BBC Trust/Ofcom started giving the BBC stations their official service licenses. In fact the archived pages of the BBC Trust still have all their old service licenses online 

https://www.bbc.co.uk/bbctrust/our_work/services/radio/service_licences/bbc_radio_2.html 

That's not to say it hasn't changed, there's less specialist music and it's comedy programmes have gone for example. But it still has a very broad range of music.

The thing that has changed gradually over the last 10-15 years and even more so recently is that they seem to have been trying to bring the average age down. IIRC in the latest Rajar it moved slightly down, I think from about 52 to 51.

I don't get the Radio 1 comparison, yes it's a music radio station, it has DJs playing music but that's about it. The playlists are very different of course and there's not 2 hours of current affairs at lunchtime for one thing. 

As I mentioned before, everyone I know who listens to it is female, a parent and in their mid to late 40s.


RE: Radio 2 - TVViewer256 - 24-05-2023

(24-05-2023, 06:08 PM)BBI45 Wrote:  
(24-05-2023, 06:00 PM)scottishtv Wrote:  For anyone that doesn't use Twitter regularly, if you click on "Read the full conversation" you'll get more clips and jingles in the Twitter thread, including a slightly cleaner news jingle.

I also couldn't help but smile at the guy in the green sweatshirt who only seemed to sing "Bee Bee Cee" in some jingles!

Wisebuddah have also added the audio to their website, where you can also find a good chunk of other packages they have worked on.

https://wisebuddahjingles.com/stations/bbc-radio-2 
I’ve used this page for a fair while now and what strikes me is just how few jingles they now have.

It’s gone from having multiple jingles for every era/genre to having very generic, clinical jingles that don’t always work.

I actually prefer the new news bed (though without the pre-rec intro) though I think the rest is a downgrade.


RE: Radio 2 - JMT1985 - 24-05-2023

(24-05-2023, 08:34 PM)m_in_m Wrote:  I really don't like some of them. Rylan's feels wrong and why is Elaine Page just her name and not Elaine Page on Sunday?

Rylan would suit Radio 1 better - he is only 34, and maybe just a little bit young for Radio 2 at the moment.


RE: Radio 2 - Toby brown - 24-05-2023

(24-05-2023, 10:29 PM)JMT1985 Wrote:  
(24-05-2023, 08:34 PM)m_in_m Wrote:  I really don't like some of them. Rylan's feels wrong and why is Elaine Page just her name and not Elaine Page on Sunday?

Rylan would suit Radio 1 better - he is only 34, and maybe just a little bit young for Radio 2 at the moment.

I think you're wrong there he is very popular with the  radio 2 audience plus the music he plays is too old for radio 1 and just because your not the same age as the audience doesn't meen you can't connect to them. For example the oldest presenter on radio 1 at the moment is older than the oldest presenter on radio 2

(24-05-2023, 09:06 PM)Stooky Bill Wrote:  
(24-05-2023, 03:23 PM)JMT1985 Wrote:  Can someone explain to me the listener age group BBC Radio 2 is now aimed at, as it seems to be BBC Radio 2 has become a simple copy of BBC Radio 1 but for the slightly older.

I used to love listening to BBC Radio 2, and I am 37, even when I was younger I really liked The Chris Evans Breakfast Show, Jeremy Vine etc. But that was nearly a decade a go when I was 27. Now in 2023, I feel BBC Radio 2 feels very like a slightly older BBC Radio 1 station.

This is the reason why I have moved over to Heart Radio - I don't understand what listeners Radio 2 is wanting to attract now in 2023 - has their remit changed?
The remit hasn't changed, it's a broad mixed music station for over 35s. This hasn't changed since the BBC Trust/Ofcom started giving the BBC stations their official service licenses. In fact the archived pages of the BBC Trust still have all their old service licenses online 

https://www.bbc.co.uk/bbctrust/our_work/services/radio/service_licences/bbc_radio_2.html 

That's not to say it hasn't changed, there's less specialist music and it's comedy programmes have gone for example. But it still has a very broad range of music.

The thing that has changed gradually over the last 10-15 years and even more so recently is that they seem to have been trying to bring the average age down. IIRC in the latest Rajar it moved slightly down, I think from about 52 to 51.

I don't get the Radio 1 comparison, yes it's a music radio station, it has DJs playing music but that's about it. The playlists are very different of course and there's not 2 hours of current affairs at lunchtime for one thing. 

As I mentioned before, everyone I know who listens to it is female, a parent and in their mid to late 40s.

People who say radio 2 sounds like radio 1 clearly haven't listened to radio 1 in a long time


RE: Radio 2 - Ant - 24-05-2023

Rylan’s a Radio 2 highlight for me, he’s a total natural on the radio.

He did cover for Matt Edmondson on Radio 1 a few years ago but clearly found his home appealing to those a bit older.


RE: Radio 2 - AaronLancs - 24-05-2023

Just to add to the debate about the 'Radio 1ising' of Radio 2. Here is my two penny worth.

Here is the current playlist for Radio 2 with the crossover songs highlighted. So I would say that there is a minor hint of Radio 1 that gives a flavour but nothing more. Think of it as when one is cooking and you just use a small amount of a herb or flavouring but not too much to overpower the dish.

The thing that is erroneously giving off the vibe is that the majority of DJs are old Radio 1 DJs from around 2000-2005ish and that is what is giving the naysayers the ammo needed.

A LIST
> Anne Marie & Shania Twain - Unhealthy
> Jake Shears - I Used To Be In Love
> Jonas Brothers - Waffle House
> Loreen - Tattoo
> Noel Gallagher's High Flying Birds - Council Skies
> Olivia Dean - Dive
> Rita Ora & Fatboy Slim - Praising You
> Sam Ryder - Mountain
> Simply Red - Just Like You
> Tom Grennan - How Does It Feel

B LIST
> Blur - The Narcissist
> Cat Burns - Live More & Love More
> Celine Dion - Love Again
> Harry Styles - Satellite
> Lemar - Dust
> Louise - High Hopes
> McFly - God Of Rock & Roll
> Niall Horan - Meltdown
> Sam Smith - Lose You
> Sophie Ellis-Bextor - Lost In The Sunshine

C LIST
> Bear's Den - Evelyn
> Freya Ridings - I Feel Love
> Jess Glynne - Silly Me
> Kaiser Chiefs - Jealousy
> Tom Speight - Let Go

EDITED TO ADD

P.S. I think the line up that the station currently has is quite a strong line up and will last for the next few years.


RE: Radio 2 - strollfan - 25-05-2023

The reality of the complaints is that they mostly come from an audience that, to be blunt, the BBC won't keep hold of for much longer regardless thanks to father time. The station cannot appeal to the exact same people it always did for time immemorial, because eventually those people will go extinct and the station will have no audience.

Some of the broadcasters lost in recent years have been great broadcasters - Ken Bruce has changed with the times far better than nearly any of his contemporaries, the likes of Graham Norton and the late Paul O'Grady are popular across all ages and excellent broadcasters in their own rights - but the reality is that Radio 2 now has a line-up of great presenters across the week while renewing their remit. Radio is, sadly, a dying format - numbers dropping are unavoidable to an extent, but broadcasters like Rylan, Scott Mills, and Vernon Kay remain popular enough to hold an audience long-term in a way aging broadcasters like Steve Wright and Simon Mayo did not.


RE: Radio 2 - XIII - 25-05-2023

Also music tastes change as the years go by so the music that was popular with the Radio 2 audience 10-20 years is not going to be the same as now.


RE: Radio 2 - London Lite - 25-05-2023

Certainly since Jim Moir was the controller at Radio 2, the focus has been to subtly shift the generations after a period which is what has been happening again in the last couple of years with Steve Wright losing his afternoon show, Zoe Ball targeting the Mumsnet demo on Breakfast and the recent addition of Scott Mills to afternoons which allows his former R1 listeners at the older end of R1's demo to move to R2.

The station bar a period in the early 90s when Frances Line shifted the output towards retired people has always played a mix of oldies and contemporary new music using well known personalities, some with a radio background, others from tv.


RE: Radio 2 - bilky asko - 25-05-2023

(25-05-2023, 02:15 AM)London Lite Wrote:  Certainly since Jim Moir was the controller at Radio 2, the focus has been to subtly shift the generations after a period which is what has been happening again in the last couple of years with Steve Wright losing his afternoon show, Zoe Ball targeting the Mumsnet demo on Breakfast and the recent addition of Scott Mills to afternoons which allows his former R1 listeners at the older end of R1's demo to move to R2.

The station bar a period in the early 90s when Frances Line shifted the output towards retired people has always played a mix of oldies and contemporary new music using well known personalities, some with a radio background, others from tv.

I think "the Mumsnet demo" has a different meaning to what it once did!