[robertclark125]

Further to the discussion earlier in this thread, where there was the suggestion that TV-am may have been involved in the playout of ads during The Channel 4 Daily...

...a source has provided the following info to Clean Feed:

- TV-am was responsible for selling ad airtime for The Channel 4 Daily.

- The ads during The Channel 4 Daily were inserted by ITN.  The programme and ads went via Channel 4 Presentation.

- No rerouting took place at 9.25am.

- The reason for the schools interval being split in two was to allow for the old demarcation at 9.28am - all the stuff agreed with the IBA when schools moved over to Channel 4. The interval was played by Channel 4 Presentation.

Given ITN were co-ordinating the whole show, playing out the consumer slot, I guess they just played out the adverts like playing out reports.

Interesting that about the interval. From the examples shown, I imagine the trailer run at 09:25 would be the equivalent of the first continuity announcement of the day, when schools were on ITV, the announcer saying good morning etc, and telling you what else was on today, before putting up the slide, with the run down of schools programmes. The interval would be the equivalent on the slide.