[bilky asko]

Off-topic but perhaps ITV and C5 could bring back those interactive casino shows (SuperCasino and Jackpot247) for the 1AM slot rather than Teleshopping- I know C5 still has variants of them (LeoVegas and 21.co.uk) but they're not as interactive as SuperCasino- just green screen links, no interaction from host to viewer at all, whereas the others had more life.

I imagine the Ideal World slot for ITV is relatively well-paid - I believe (but correct me if I am wrong) Ideal World run live for the ITV slot, so to have the staff in the studio at 1am for it must indicate they do well off of the timeslot as opposed to just doing a pre-record.

The ITV1 / STV slots are indeed live: they're usually padded from 12 midnight with a repeat from earlier in the day. unless the gap is particularly small. If you're watching on Ideal World, you can enjoy two introductions on evenings when STV and ITV's timings differ, often with mention to the STV viewers that items will sell a lot quicker when ITV join.

Of course, there is a level of interactivity as they will often read out e-mails, though it's somewhat more focused on selling since the period of Rob Locke ruminating on his acting career has passed by.