03-06-2023, 11:32 PM
Extending Breakfast would compensate domestic viewers to BBC News (and BBC Two) who have to tolerate a 5 Live phone in until 11am, but I'd be weary about moving Morning Live as BBC One have finally found a format they can stick on all year round bar the Rip-Off Britain specials in the 9.15 slot.
If in the unlikely event ITV quit mid-morning live daytime tv, Morning Live would be a shoe-in as a replacement at 10am on BBC One, but I'd never underestimate ITV who pioneered the populist mid-morning slot since 1988 regardless of recent events involving talent.
If in the unlikely event ITV quit mid-morning live daytime tv, Morning Live would be a shoe-in as a replacement at 10am on BBC One, but I'd never underestimate ITV who pioneered the populist mid-morning slot since 1988 regardless of recent events involving talent.