02-11-2022, 06:29 PM
(02-11-2022, 03:20 PM)VMPhil Wrote: Renaming the channel from the very widely known UK Gold to the messy UKTV Gold and then the awful G.O.L.D. must go down as one of the biggest branding mistakes in UK television. At least it's back to just Gold now.
G.O.L.D. seemed like a case of them wanting to "rename" the channel when it made no real sense to do so - "we're doing the rest of them, so we may as well do Gold". I liked the branding and the ident/bumper package but the whole backronym thing had no chance of really landing. It was just shoehorned marketing fluff and it's not surprising that they dropped it not too long after.