Absolute Radio to switch off all AM transmitters across the UK

(30-11-2023, 09:27 PM)Spencer Wrote:  Hmm. That logo looks a bit over-thought to me - the kind of thing that you get when too many people have an input into something. And using a ‘play icon’ has become a bit of a cliché too. They could do with something simpler.
The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?

   
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(01-12-2023, 03:36 PM)Stooky Bill Wrote:  The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?
Agreed, the old logo was a bit dated, and certainly not the most inspiring in the world, but Bauer did use the triangle from the logo as a device in various contexts, such as here:

   

You can do a lot more with a simple logo than a complicated squiggly one. You only have to look at the world's best known and most iconic brands to see that.
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