[Stooky Bill]

Hmm. That logo looks a bit over-thought to me - the kind of thing that you get when too many people have an input into something. And using a ‘play icon’ has become a bit of a cliché too. They could do with something simpler.

The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?

   

[Spencer]

The old one was pretty simple, and incredibly dated. The new is a vast improvement, I can see it being used a lot better, I mean what can you do with this?

Agreed, the old logo was a bit dated, and certainly not the most inspiring in the world, but Bauer did use the triangle from the logo as a device in various contexts, such as here:

   

You can do a lot more with a simple logo than a complicated squiggly one. You only have to look at the world's best known and most iconic brands to see that.