03-02-2023, 03:36 PM
I still think this 9 month strategy is going to not work out in the long term - when shows like Nolly eventually get an airing they'll feel like repeats, even for those who've not seen them (having seen the heavy promotion). I do think (admittedly without a shred of evidence to back it up) that overall viewership would be higher should they premiere shows on ITV1 and then have the boxset immediately available on ITVX, continuing with weekly (or daily) airings on ITV1.