[gottago]

I feel ITVX promotions are needlessly being rammed down our throats recently. In particular, 'Nolly' is being advertised at nearly every junction on all ITV channels. If it appeals, people will watch and a gentle ad every so often is all that is needed. No need to X-ray it on our retinas every 15 minutes.  They should promote programmes on the main channels rather than what's on X.

Likewise, I agree I cannot see the point of whole series being made available on ITVX (or iPlayer) after the 1st episode. No wonder the overnight ratings aren't any good these days and no sense of anticipation for the next episode.

The promotion is very off-putting, especially the constant ECPs.   They're supposed to be designed to keep people watching, not send them elsewhere.

ECPs are meant to keep you within the ITV eco-system, not necessarily continuing to watch ITV1. All channels have promoted their other services in ECPs since the dawn of multichannel, nothing unusual about that.

I don't really get the complaints re ITVX advertising. If they weren't endlessly pushing shows on ITVX they'd endlessly be pushing shows on ITV1. They're always going to air promotions for their own content. And I've seen a large variety of promos for a lot of shows on ITVX which certainly beats hearing that New Order song over and over again when Britbox was their big thing.