[Brekkie]

I’m not sure I follow your logic here. It would have done well, but now it won’t, because… it’s not been streamed by many?

Because people will be tired of hearing about it and they won’t promote it as much.

Exactly - it's been promoted so much I already feel like I've seen it.    There's a few things I've seen promoted which I've thought "I'll watch that" but after months of not watching it any FOMO is long gone.


The biggest issue still is that ITVX still doesn't work on many platforms - or at the very least it was so bad when it was launched people are just not bothering to try it again.   The idea of on demand streaming is you tune in and watch something, not spend half the night trying to get it to work.   It's far easier to watch something on the multitude of other streamers that you know won't crash.