01-03-2023, 02:27 PM
(01-03-2023, 01:00 PM)Spencer Wrote: The only thing I don't think they've got right is having the whole service sponsored by Domino's. I'm sure they've got a lot of money for it, but I think it really cheapens the brand. They'd never have ITV1 entirely sponsored, so if ITVX is now their flagship product, they could do with losing that. Maybe it's just a hang-on from the ITV Hub sponsorship, and hopefully when it lapses, they won't replace it. Or maybe I'm wrong, and this is the way forward – perhaps we'll soon have Netflix sponsored by Greggs.I suppose they make it a thing because its it being advertiser funded (AVOD) but All4 is also in partnership with dominos and my5 with Simba.
if you subscribe to ITVX premium, the dominos branding disappears. I guess it the equivalent of channel sponsorship, like sky Atlantic and Blackberry/Volvo.