03-03-2023, 11:59 PM
(03-03-2023, 08:45 PM)Kojak Wrote:(02-03-2023, 10:27 PM)Brekkie Wrote: Would be interesting to know how these FAST channels rate - suspect we're talking tens and hundreds rather than thousands or tens of thousands.I think you're right - but they cost next to nothing to run, so what harm are they doing? It seems to be more so they can say 'look how many channels are on ITVX!'.
1000 viewers on an online stream is worth roughly the same as 10,000 linear ITV2/3/4 viewers [majority dayparts]
Online video ads earn more than most linear broadcast ads CPT
Plus the content likely has lower use fees (repeat rights) than linear depending on era contract drafted
Its why FAST channels are taking off massively for rights owners £££$$$€€€