05-03-2023, 10:01 PM
(05-03-2023, 08:14 PM)Juicy Joe Wrote:(28-02-2023, 11:58 PM)Newshound47 Wrote: Nolly would have done pretty well in the ratings but by the time it does appear on linear (In July or August apparently) it will underperform and I suspect it hasn’t been that highly streamed so far.They just announced on the "Fresh List" trailer, I think it was called - that Nolly has had 2.5 million streams so far. So that's 2.5 million fewer viewers when it appears on ITV1 later this year. It will probably rate poorly on proper TV therefore, when it is eventually shown.
But it’s 2.5 million streams. 2.5 million people who have managed to find their way to a new service and watched it. That means way more to ITV (and advertisers).