[derek500]

Nolly would have done pretty well in the ratings but by the time it does appear on linear (In July or August apparently) it will underperform and I suspect it hasn’t been that highly streamed so far.

They just announced on the "Fresh List" trailer, I think it was called - that Nolly has had 2.5 million streams so far. So that's 2.5 million fewer viewers when it appears on ITV1 later this year. It will probably rate poorly on proper TV therefore, when it is eventually shown.

I assume like the BBC iPlayer data releases,  a 'stream' equals a programme has been accessed, regardless of the duration of the viewing. 

As it's now on Sky Q, I had a peek at the first couple of minutes of Nolly to check the picture quality and the quantity of advertising.  That would count as a stream.  Also there are three episodes, so that would count as three streams if someone watched them all.  Conversely, counting streams gives no indication of how many were watching said stream.   

Anyway, the lead-in ads were too long and there were three internal breaks that can't be FF. The picture quality, however is good HD.  I'll wait until it comes on ITV and I can download the ad free version on my Sky box (without having to pay an additional fee).