[Ash101]

It seems Loaded in Paradise is the first ITVX Exclusive to get a linear broadcast. Starts next week on ITV2.

SuperTV247 on Twitter are saying that Loaded In Paradise launched with just 80k on ITV2 yesterday evening.

The show has been up on ITVX since late December, and has been promoted constantly since then. But this does seem to prove once again that the Love Island audience come to ITV2 for Love Island and Love Island alone... means the 800k odd that Love Island was posting isn't "that bad" compared to other stuff ITV2 try.

I know ITV2 is a bit different to the main channel, but this doesn't really bode well for ITV1 airing other X exclusives!