04-08-2022, 03:53 PM
The X on itvX appearing on screen does remind me of the 2013 rebrand when the i on itv had the circles forming on and off it in trailers. The X seems to do the same effect.
Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up
Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up