#1

Thread discussing ITV's on-demand service ITVX.
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#2

ITV X will be launched in Q4 of this year.

https://www.express.co.uk/life-style/sci...TV-upgrade
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#3

The X on itvX appearing on screen does remind me of the 2013 rebrand when the i on itv had the circles forming on and off it in trailers. The X seems to do the same effect.

Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up
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#4

(04-08-2022, 02:53 PM)LaDeDa Wrote:  The X on itvX appearing on screen does remind me of the 2013 rebrand when the i on itv had the circles forming on and off it in trailers. The X seems to do the same effect.

Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up

There's a chance they could introduce new idents. Though, there's absolutely no reason to rebrand an entire company just because they're launching a new service.
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#5

Do we have confirmation about what FAST channels ITV are proposing to have via ITX? I seem recall something about them having a channel for The Chase, and also hosting some CBS Reality content.
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#6

Hope when big brother is back can have a channel on itvX with live feed
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#7

(05-08-2022, 03:05 PM)Keith Wrote:  Do we have confirmation about what FAST channels ITV are proposing to have via ITX?  I seem recall something about them having a channel for The Chase, and also hosting some CBS Reality content.

This was from the initial press release 

ITVX will also carry an “ever-changing” number of exclusive themed FAST channels, with 20 planned at launch, including Hell’s Kitchen US, True Crime, The Oxford Detectives, 90s Favourites and The Chase. ITV intends to offer viewers a new themed channel, every week of the year on ITVX.
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