13-08-2022, 04:35 PM
(13-08-2022, 01:22 PM)Stuart Wrote: I noticed last month on Sky+HD, while still using the ITV Hub logo, in the menu list it's now called 'ITV Catch-up'.
I wonder whether ITVX will ever make an appearance on Sky+HD. I've always liked ITV Hub on Sky, because it's a download sans adverts.
I think that's a strategic decision, and those services I expect may disappear when ITVX comes along. They stopped doing the pre-transmission drama and boxsets on Virgin & Sky pending the arrival of ITVX as they cannot serve those streams with dynamic advertising.
Going forward they want all viewing within the ITVX app which is supposed to be being embedded on Sky & Virgin.