[gottago]

Whilst I'm not a particular fan of the celeb ads they've done, seeing all the trails for the new shows is giving me that sort of new channel buzz when something exciting would launch on Freeview in the mid 2000s. It does feel like its offering something quite different in a way that makes the other free streaming services just feel like catch up services. I hope they're able to keep the momentum on new shows beyond the launch.

I wonder if the Harry and Meghan Netflix doc being launched on the same days as the official ITVX launch might take the wind out of their sails that day.

And still no update to the Hub on LG or Freeview Play.