How to win (or lose) an ITV franchise
#51

I have read it and it’s a cracking book.
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#52

(11-01-2024, 10:48 PM)JamieMurph25 Wrote:  CPV-TV was a consortium led by Sir David Frost (who was then the remaining presenter of the 'Fab 5' when TV-am launched in February 1983) and Virgin founder, Richard Branson, it had backing from Chrysalis Group.
The 5 who launched TVam were known as the 'famous five'. They were shareholders as well as presenters. Frost was the only survivor on air to the end but i wonder if any kept their shareholding after they left, would have made a bit of money out of it if they had.

Frost's company's ownership of TVam was what connected it to his CPV bid. CPV's name was the initials of the three in the consortium - Chrysalis Paradine, Virgin (Paradine being Frost's company, it was his middle name)

TVam and Virgin did have some success together after the ITV license bid loss, they bid for and won the national licence that became Virgin 1215.

Chrysalis later got into broadcasting inventing Heart FM, Galaxy and then buying and relaunching LBC
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