18-03-2023, 12:20 PM
(18-03-2023, 01:44 AM)interestednovice Wrote: I do not understand the whole “secret extra hour of New Day / This Morning Weekend, branded as Newsroom” though. Why not just have the half-hour recorded programme in the middle of This Morning Weekend? Is it to do with ratings averages or something? There must be a reason, but like so many long-standing things in broadcasting it comes across as odd to the viewer.I think it's for consistency reasons. It would be weird to have CNN This Morning to be finished at 9am or earlier (Sunday) throughout the whole week, but then on Saturday for it to also run from 10am till 11am. By the way, Smerconish, which separates the 10am hour, is an hour-long live program, not a recorded half-hour.
Today marks ten years of The Lead with Jake Tapper being on air (big day of anniversaries), so yesterday he did a special acknowledgement of that fact at the very end of the show.
us.cnn.com
Yesterday's 9pm hour, despite being branded as the second hour of AC360, followed the CNN Primetime trope and was focused solely on the single topic of Putin's arrest warrant by the ICC. Most of the guests, however, were remote and not in the studio (which they usually try to achieve to some extent during branded Primetime shows).