[Milkshake]

Way back, many many moons ago... yes further back than that.  Certain ITV companies would take great pride to promote their company programmes and talent with specially made promotions. LWT were of course the best known for doing this.  How often did you ever see something like this from Granada or even Yorkshire?  Tyne Tees did give us "We are Tyne Tees people", but it was never really showcasing the talent the company produced.  ITV tried to do something similar a while ago but it just come across rather flat.  Of course that could be down to the fact ITV has a much smaller pool of talent now. 

1984: at 41 seconds.
www.youtube.com 

ITV 2012 summer: 
theident.gallery 

The Ident Gallery
ITV1 : 2010 Special Presentation : Summer promo (1)
  Source: theident.gallery

[Blubatt]

I think those sorts of promos were more to do with the balkanised nature of the ITV network, and the idea of 'bragging rights'. After all, the regional companies were competing amongst themselves for slots.

[Steve in Pudsey]

LWT were in a different position to most other ITV companies in that they were competing with Thames for ad revenue, so positioning themselves as "the Entertainers" is perhaps a reminder to potential advertisers that they've got the shows that pull in big audiences?

[Milkshake]

TT did do a promo in 1990 highlighting the network shows they made, packaged into a kind of extended ITV ident. But I can't think of many others - there were plenty of self-promoting films done by several companies - YTV (six million viewers, the 21st birthday promos and the Channel 3 aerial shots), and TVS for example - but these were nothing like the LWT one. Thames of course did do a series highlighting all their great shows down the years right at the end.

Was this the promo?

www.youtube.com 

[Parsons]

What was the deal with ITV promos in the 1990s, in terms of production?

Where they made in house at the individual originating ITV company or outsourced?

Even today, with modern technology and graphics significantly easier to create than 30 years ago, making visually interesting trailers is an art for sure, and some of them would have taken a good amount of time to put together- I just wondered if the smaller companies like Anglia, Border etc had in house teams or just outsource or even paid another ITV company to make them - were there such agreements back in the day?

[Steve in Pudsey]

Wasn't there a Network Promotions Unit or similar based at LWT in the later years of regional ITV?

Prior to this in general I think the originating company produced trailers for it's own programmes (hence you'd hear other regions' announcers voicing them), with the big 5 taking turns to produce campaigns like Christmas, new season etc.

[all new phil]

Wasn't there a Network Promotions Unit or similar based at LWT in the later years of regional ITV?

There were certainly trailers in the later days of Granada which had a distinctly un-Granada feel to them and a very odd design that didn’t seem to fit with anything else.

[Andrew]

Wasn't there a Network Promotions Unit or similar based at LWT in the later years of regional ITV?

Prior to this in general I think the originating company produced trailers for it's own programmes (hence you'd hear other regions' announcers voicing them), with the big 5 taking turns to produce campaigns like Christmas, new season etc.

The way I recall it, in the early 90s like you say the originating region would produce the trailer, and they would be in all kinds of styles. Of course trailers were much more basic back then, often just a few scenes stitched together, and as you say the seasonal campaigns were done by a different big region each time

Mid 90s went back fully regional (of course many regions had merged by then) which meant the regional name was never more prominent (in the earlier period, it'd be "The Bill, Tuesday at 8" or "The Bill, Tuesday at 8 on ITV" whereas now it was "The Bill, Tuesday at 8 on Yorkshire")

I think the NPU started up around 1998 and had a short period where they were doing trailers with the old ITV logo before the hearts look and new logo was introduced

There are some examples here of clearly early NPU work 

youtu.be 

Also noticeable that Carlton even did their regional trailer in that style which I doubt anybody else did

But then as mentioned by Former Member 443 above , you had this style used by regions such as Granada, you can clearly hear some LWT and Yorkshire voices here

youtu.be 

This video can only be viewed on YouTube.

[Si-Co]

Kinda on topic: regarding the 1989 generic regional idents, some regions used a jingle with a definite end, and others used a version where the music continued after the crescendo and slowly faded down. Compare the Thames and Tyne Tees examples here.

youtu.be 

youtu.be 

It seems a region only had access to one or the other - a decision on the favoured version probably made locally prior to the launch, I assume. The Tyne Tees promo shared above (and posted again below for ease of reference) would have probably sounded better if other mixes of the jingle were available and/or used.

youtu.be 

[Steve in Pudsey]

I seem to think that Yorkshire used both, presumably at the whim of the transmission controller. They also had a version which continued into the full instrumental mix of the Get Ready for ITV tune for use at startup under a menu sequence.

I seem to recall the latter getting an outing during a breakdown too