Unused Idents and Presentation - Printable Version

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+--- Thread: Unused Idents and Presentation (/showthread.php?tid=178)

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RE: Unused Idents and Presentation - Transmission - 06-09-2023

(06-09-2023, 08:59 AM)Spencer Wrote:  Interesting to see some of the alternative options they could have gone with – some very much better than others.

There’s some more on the development of the final logo and brand in this article from 2013 too…

https://www.logodesignlove.com/itv-logo 

A few interesting things on there on the journey from deciding the main channel's logo should be multicoloured, then deciding it should be segmented, after a few other experiments coming up with the "colour picker" system and then, after everything else, deciding on the colours for the main logo.

You can also see the attempts to get the connection from 't' to 'v' just right so that the logo doesn't read as 'ITN'.

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RE: Unused Idents and Presentation - Spencer - 06-09-2023

I remember in 2013 when the logo was unveiled, there were quite a few comments on TV Forum that it didn’t look like a serious and formal enough logo to work for ITV News.

Can you imagine if they went with this one…

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RE: Unused Idents and Presentation - Blubatt - 30-10-2023

Going back only 5 years, an apparently unused E4 ident concept. I rather like this maze one. Talking of E4, are we getting that rumoured rebrand?

https://www.instagram.com/p/BohENWcjQ6h/?img_index=3 

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RE: Unused Idents and Presentation - callumwatchestelly - 30-10-2023

(06-09-2023, 01:41 PM)Spencer Wrote:  I remember in 2013 when the logo was unveiled, there were quite a few comments on TV Forum that it didn’t look like a serious and formal enough logo to work for ITV News.

Can you imagine if they went with this one…

Wow. What an eyesore.

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RE: Unused Idents and Presentation - Humphrey Hacker - 30-10-2023

(30-10-2023, 10:40 PM)callumwatchestelly Wrote:  Wow. What an eyesore.

If this was the 70's it would have been passable.

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RE: Unused Idents and Presentation - Brekkie - 31-10-2023

(30-10-2023, 07:38 PM)Blubatt Wrote:  Going back only 5 years, an apparently unused E4 ident concept. I rather like this maze one. Talking of E4, are we getting that rumoured rebrand?

https://www.instagram.com/p/BohENWcjQ6h/?img_index=3 

That's very Infinite 4.

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RE: Unused Idents and Presentation - Blubatt - 01-11-2023

(06-09-2023, 08:40 AM)W. Knight Wrote:  Some early concepts behind the 2013 ITV corporate redesign:
https://iancul.com/app/uploads/iancul-com-ITV-process-f1-01.jpg 
(From https://iancul.com/project/itv/ )
Interesting to see the 1999 wordmark sort of making a return, with even more focus on the "i"!

Rather like the 'vaguely 1999' look, especially with the dots. Very European. I think the smile one was where the eventual logo originates. As for the adult colouring book one...

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RE: Unused Idents and Presentation - Blubatt - 31-03-2024

Another resurfaced ident. BBC Two Dad's Army ident.

https://www.youtube.com/watch?v=ojJX2cABb10&t=12s 

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