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Global radio brands - Printable Version

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RE: Global radio brands - ptikobj - 15-02-2023

"Chill" seems to be the order of the day over at Global. As well as the spin-off stations for Smooth and Capital, Radio X recently launched a "chilled" strand in the evenings, and Classic FM expanded theirs.

I'm looking forward to hearing how they manage to make "LBC Chilled" work.


RE: Global radio brands - BBI45 - 15-02-2023

(15-02-2023, 12:20 PM)ptikobj Wrote:  I'm looking forward to hearing how they manage to make "LBC Chilled" work.

I'm now imagining Nick Ferrari doing ASMR. Put me off my lunch.  Big Grin


RE: Global radio brands - HTVbest - 15-02-2023

(15-02-2023, 12:20 PM)ptikobj Wrote:  I'm looking forward to hearing how they manage to make "LBC Chilled" work.

A station full of good news stories to lift your heart.


RE: Global radio brands - AaronLancs - 15-02-2023

(15-02-2023, 12:20 PM)ptikobj Wrote:  I'm looking forward to hearing how they manage to make "LBC Chilled" work.

Non-stop orchestral & slower versions of the jingles 24/7. Featuring orchestral & slowed down versions of the Heart, Capital & Gold jingles thrown in for good measure. If LBC Chilled was this, count me in!


RE: Global radio brands - DeMarkay - 16-02-2023

A new radio station from Global!

https://radiotoday.co.uk/2023/02/global-launches-brand-new-station-radio-x-classic-rock/ 


RE: Global radio brands - Roger Darthwell - 16-02-2023

(16-02-2023, 10:40 AM)DeMarkay Wrote:  A new radio station from Global!

https://radiotoday.co.uk/2023/02/global-launches-brand-new-station-radio-x-classic-rock/ 

Goodness me! Global is launching station after station......I am very impressed!


RE: Global radio brands - Spencer - 16-02-2023

Could there be a third new station in the pipeline?

I’m guessing they must have bought the space previously occupied by the three Jack stations on SDL, so assuming the new stations are using a similar bitrate, there’s probably space for another.

Another Radio X spin-off would make sense if they want to position it as more of a rival to the extensive Absolute brand. The launch of Radio X Classic Rock does feel rather like they’re parking their tanks on Absolute’s lawn.


RE: Global radio brands - Jon - 16-02-2023

(16-02-2023, 06:58 PM)Spencer Wrote:  Could there be a third new station in the pipeline?

I’m guessing they must have bought the space previously occupied by the three Jack stations on SDL, so assuming the new stations are using a similar bitrate, there’s probably space for another.

Another Radio X spin-off would make sense if they want to position it as more of a rival to the extensive Absolute brand. The launch of Radio X Classic Rock does feel rather like they’re parking their tanks on Absolute’s lawn.
I guess the thinking is Radio X has kind of got the larger potential audience now, with having two FM licences compared Absolute having given up their Analogue presence , although I think X is DAB+ only and Absolute is regular DAB. It makes sense to try and overtake it as a brand.


RE: Global radio brands - JasonB - 16-02-2023

(15-02-2023, 01:14 PM)BBI45 Wrote:  
(15-02-2023, 12:20 PM)ptikobj Wrote:  I'm looking forward to hearing how they manage to make "LBC Chilled" work.

I'm now imagining Nick Ferrari doing ASMR. Put me off my lunch.  Big Grin

Along with Steve Allen overnights.


RE: Global radio brands - CATV - 16-02-2023

(16-02-2023, 06:58 PM)Spencer Wrote:  Could there be a third new station in the pipeline?

I’m guessing they must have bought the space previously occupied by the three Jack stations on SDL, so assuming the new stations are using a similar bitrate, there’s probably space for another.

Another Radio X spin-off would make sense if they want to position it as more of a rival to the extensive Absolute brand. The launch of Radio X Classic Rock does feel rather like they’re parking their tanks on Absolute’s lawn.

The three spaces are taken,

Capital Xtra Reloaded
Capital Chill
Radio X Classic Rock