RE: Global radio brands -
ptikobj - 15-02-2023
"Chill" seems to be the order of the day over at Global. As well as the spin-off stations for Smooth and Capital, Radio X recently launched a "chilled" strand in the evenings, and Classic FM expanded theirs.
I'm looking forward to hearing how they manage to make "LBC Chilled" work.
RE: Global radio brands -
BBI45 - 15-02-2023
(15-02-2023, 12:20 PM)ptikobj Wrote: I'm looking forward to hearing how they manage to make "LBC Chilled" work.
I'm now imagining Nick Ferrari doing ASMR. Put me off my lunch.
RE: Global radio brands -
HTVbest - 15-02-2023
(15-02-2023, 12:20 PM)ptikobj Wrote: I'm looking forward to hearing how they manage to make "LBC Chilled" work.
A station full of good news stories to lift your heart.
RE: Global radio brands -
AaronLancs - 15-02-2023
(15-02-2023, 12:20 PM)ptikobj Wrote: I'm looking forward to hearing how they manage to make "LBC Chilled" work.
Non-stop orchestral & slower versions of the jingles 24/7. Featuring orchestral & slowed down versions of the Heart, Capital & Gold jingles thrown in for good measure. If LBC Chilled was this, count me in!
RE: Global radio brands -
DeMarkay - 16-02-2023
A new radio station from Global!
https://radiotoday.co.uk/2023/02/global-launches-brand-new-station-radio-x-classic-rock/
RE: Global radio brands -
Roger Darthwell - 16-02-2023
(16-02-2023, 10:40 AM)DeMarkay Wrote: A new radio station from Global!
https://radiotoday.co.uk/2023/02/global-launches-brand-new-station-radio-x-classic-rock/
Goodness me! Global is launching station after station......I am very impressed!
RE: Global radio brands -
Spencer - 16-02-2023
Could there be a third new station in the pipeline?
I’m guessing they must have bought the space previously occupied by the three Jack stations on SDL, so assuming the new stations are using a similar bitrate, there’s probably space for another.
Another Radio X spin-off would make sense if they want to position it as more of a rival to the extensive Absolute brand. The launch of Radio X Classic Rock does feel rather like they’re parking their tanks on Absolute’s lawn.
RE: Global radio brands -
Jon - 16-02-2023
(16-02-2023, 06:58 PM)Spencer Wrote: Could there be a third new station in the pipeline?
I’m guessing they must have bought the space previously occupied by the three Jack stations on SDL, so assuming the new stations are using a similar bitrate, there’s probably space for another.
Another Radio X spin-off would make sense if they want to position it as more of a rival to the extensive Absolute brand. The launch of Radio X Classic Rock does feel rather like they’re parking their tanks on Absolute’s lawn.
I guess the thinking is Radio X has kind of got the larger potential audience now, with having two FM licences compared Absolute having given up their Analogue presence , although I think X is DAB+ only and Absolute is regular DAB. It makes sense to try and overtake it as a brand.
RE: Global radio brands -
JasonB - 16-02-2023
(15-02-2023, 01:14 PM)BBI45 Wrote: (15-02-2023, 12:20 PM)ptikobj Wrote: I'm looking forward to hearing how they manage to make "LBC Chilled" work.
I'm now imagining Nick Ferrari doing ASMR. Put me off my lunch.
Along with Steve Allen overnights.
RE: Global radio brands -
CATV - 16-02-2023
(16-02-2023, 06:58 PM)Spencer Wrote: Could there be a third new station in the pipeline?
I’m guessing they must have bought the space previously occupied by the three Jack stations on SDL, so assuming the new stations are using a similar bitrate, there’s probably space for another.
Another Radio X spin-off would make sense if they want to position it as more of a rival to the extensive Absolute brand. The launch of Radio X Classic Rock does feel rather like they’re parking their tanks on Absolute’s lawn.
The three spaces are taken,
Capital Xtra Reloaded
Capital Chill
Radio X Classic Rock