Global radio brands - Printable Version
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RE: Global radio brands - London Lite - 11-04-2023
Global has never been the same since Richard Park retired. I doubt this strategy would have even taken place if he was still in charge.
RE: Global radio brands - James2001 - 11-04-2023
(18-02-2023, 04:13 PM)Spencer Wrote: Reminds me of the Music:Fun:Life era of the TLRC stations where on the ‘Workday Text and Request’ you could choose ANY song you wanted (via premium rate text) and it’d get played, but only if it it had already coincidentally been scheduled on the log in advance.
Cue lots of annoyed listeners running up their phone bills trying to request songs that weren’t amongst the 200 or so in rotation, and so would never get played.
Reminds me of a time in the mid-00s where our local station had a feature on their website where you could choose to "request" a song, only the choice of songs was a quite small list- quite clearly those that had already been playlisted for that day. The illusion of choice, eh? At least there weren't premium rate texts or phone calls involved.
RE: Global radio brands - Kojak - 11-04-2023
(11-04-2023, 07:37 PM)London Lite Wrote: Global has never been the same since Richard Park retired. I doubt this strategy would have even taken place if he was still in charge.You make that sound like a bad thing. I think it's good that they're reinvesting in local content.
RE: Global radio brands - London Lite - 11-04-2023
(11-04-2023, 08:47 PM)Kojak Wrote:(11-04-2023, 07:37 PM)London Lite Wrote: Global has never been the same since Richard Park retired. I doubt this strategy would have even taken place if he was still in charge.You make that sound like a bad thing. I think it's good that they're reinvesting in local content.
Richard Park made Global into the tight ship it became with targeted brands utlilising the former local radio transmitters and the removal of local programming was part of that. Back in the late 80s and 90s, he transformed Capital FM into a ratings mountain where nobody could touch them with a tightly targeted mix of CHR music and personality presenters.
The company was about tightly targeted radio stations that served specific target audiences while complying with Ofcom regulations on local and then regional programming. The only reason they're doing this is because the two stations in the central belt have for a long time lost share to Bauer who have Scottish focused network shows on their Hits Network stations which still have heritage as a hook to reel in listeners.
However you then have big talent such as Amanda Holden on Heart and Roman Kemp on Capital who will no longer be heard in Scotland on the local transmitters in central Scotland where listeners can only hear then on DAB via Digital One, online or digital tv platforms which degrades what has been Global's strategy to provide the same service locally on FM/DAB whether you live in Cornwall, Swansea or Edinburgh.
There is one exception where Capital have a Welsh speaking service in Anglesey and Gwynedd where Welsh is highly spoken, so they don't take any network programming except for a Sunday chart show in English. The playlist is a hybrid mix of Top 40 English hits and anything Welsh as long as it's in the mother tongue.
RE: Global radio brands - Jon - 11-04-2023
(11-04-2023, 09:40 PM)London Lite Wrote:Well they’ve obviously decided that strategy isn’t working as well as it might in Scotland.(11-04-2023, 08:47 PM)Kojak Wrote: You make that sound like a bad thing. I think it's good that they're reinvesting in local content.
However you then have big talent such as Amanda Holden on Heart and Roman Kemp on Capital who will no longer be heard in Scotland on the local transmitters in central Scotland where listeners can only hear then on DAB via Digital One, online or digital tv platforms which degrades what has been Global's strategy to provide the same service locally on FM/DAB whether you live in Cornwall, Swansea or Edinburgh.
And hypothetically if they double their audiences overnight in Scotland, that’s a bigger reach for both brands and national advertisers will be even happier. And that wouldn’t be something Richard Park would have been against.
I do think it’s an unexpected move, but there must be financial and/or political reasons behind it.
It would be interesting if this works out whether they’d consider doing the same with Wales. Although imagine having English voices on daytime is slightly less of an issue.
RE: Global radio brands - BBCME - 11-04-2023
(11-04-2023, 06:43 PM)Josh Wrote: Heart and Capital Scotland are to broadcast daytime programmes from Glasgow, moving away from networked London programmes: https://radiotoday.co.uk/2023/04/global-makes-major-investment-in-glasgow-broadcast-centre/
Massive U-turn that they are now trying to spin into a positive. Basically, national programming is losing them money. The bosses were warned that this would happen 5 years ago, and they are only now feeling the effects.
RE: Global radio brands - London Lite - 11-04-2023
(11-04-2023, 09:52 PM)Jon Wrote: It would be interesting if this works out whether they’d consider doing the same with Wales. Although imagine having English voices on daytime is slightly less of an issue.
English accents have never been an issue in Wales where presenters from England have had successful careers in Welsh media. Kam Kelly was huge in South Wales when he was on the former cross-border Galaxy 101 (now Kiss FM networked from London), he later moved to Red Dragon (now Capital South Wales) where he paired up with his former Galaxy 101 and GWR network co-presenter Sally Bailey.
Heart South Wales still has English presenters on the local drivetime show, Jagger and Woody, while Andrea Byrne has become a household name as a presenter of ITV's Wales at Six.
The difference between Wales and Scotland is that the heritage FM stations still have massive traction north of the border, unlike England where local radio since the addition of extra stations hasn't really worked which led to Global converting them all to Heart, Capital or Smooth in the first place.
RE: Global radio brands - Kojak - 11-04-2023
(11-04-2023, 10:55 PM)London Lite Wrote:Possibly there is also the factor of Scotland having a large and very vocal separatist movement? Just a thought.(11-04-2023, 09:52 PM)Jon Wrote: It would be interesting if this works out whether they’d consider doing the same with Wales. Although imagine having English voices on daytime is slightly less of an issue.
English accents have never been an issue in Wales where presenters from England have had successful careers in Welsh media. Kam Kelly was huge in South Wales when he was on the former cross-border Galaxy 101 (now Kiss FM networked from London), he later moved to Red Dragon (now Capital South Wales) where he paired up with his former Galaxy 101 and GWR network co-presenter Sally Bailey.
Heart South Wales still has English presenters on the local drivetime show, Jagger and Woody, while Andrea Byrne has become a household name as a presenter of ITV's Wales at Six.
The difference between Wales and Scotland is that the heritage FM stations still have massive traction north of the border, unlike England where local radio since the addition of extra stations hasn't really worked which led to Global converting them all to Heart, Capital or Smooth in the first place.
RE: Global radio brands - London Lite - 11-04-2023
(11-04-2023, 11:23 PM)Kojak Wrote:Wales also has a very vocal separatist movement and are very passionate about the Welsh language, but that doesn't mean English broadcasters can't have a successful career. Smooth Scotland will continue to come from London outside of Breakfast, so there isn't the anti-English sentiment that is being used as an excuse to split programming.(11-04-2023, 10:55 PM)London Lite Wrote: English accents have never been an issue in Wales where presenters from England have had successful careers in Welsh media. Kam Kelly was huge in South Wales when he was on the former cross-border Galaxy 101 (now Kiss FM networked from London), he later moved to Red Dragon (now Capital South Wales) where he paired up with his former Galaxy 101 and GWR network co-presenter Sally Bailey.Possibly there is also the factor of Scotland having a large and very vocal separatist movement? Just a thought.
Heart South Wales still has English presenters on the local drivetime show, Jagger and Woody, while Andrea Byrne has become a household name as a presenter of ITV's Wales at Six.
The difference between Wales and Scotland is that the heritage FM stations still have massive traction north of the border, unlike England where local radio since the addition of extra stations hasn't really worked which led to Global converting them all to Heart, Capital or Smooth in the first place.
In any case, while they're hiring presenters to broadcast from Glasgow, the playlist will be programmed by a music programmer in London along with national advertising still being sold also in London, it's also likely most of the liners will be written by a London based person. It's pure tokenism in an attempt to gain share in a market where Bauer owned local stations which are also networked within Scotland with late shows from Manchester continue to have the lion's share of that market.
RE: Global radio brands - HTVbest - 12-04-2023
Won't Scottish listeners have a choice. Scottish output on FM and local DAB or English output on Heart UK on DAB and both Capital and Heart on Freeview?