Global radio brands - Printable Version
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RE: Global radio brands - Jon - 12-04-2023
(11-04-2023, 11:41 PM)London Lite Wrote:It’s not tokenism if they think Scottish voices will play better with Scottish audiences. Obviously Smooth in Scotland will continue to be mainly London based but Heart and Capital are the two most important brands, so the fact they don’t feel the need to try the same thing with Smooth at this time is irrelevant. You might as well say the strategy is stupid because they’re not also putting a local version of Radio X on DAB. If it massively adds significantly to RAJAR, I’m sure they’ll think about doing same with Smooth but if it doesn’t they probably won’t bother.(11-04-2023, 11:23 PM)Kojak Wrote: Possibly there is also the factor of Scotland having a large and very vocal separatist movement? Just a thought.Wales also has a very vocal separatist movement and are very passionate about the Welsh language, but that doesn't mean English broadcasters can't have a successful career. Smooth Scotland will continue to come from London outside of Breakfast, so there isn't the anti-English sentiment that is being used as an excuse to split programming.
In any case, while they're hiring presenters to broadcast from Glasgow, the playlist will be programmed by a music programmer in London along with national advertising still being sold also in London, it's also likely most of the liners will be written by a London based person. It's pure tokenism in an attempt to gain share in a market where Bauer owned local stations which are also networked within Scotland with late shows from Manchester continue to have the lion's share of that market.
I’d argue where the music is programmed, the generic scripts are written some of their advertising is sold is irrelevant to the listener. But the sense that the presenter has a similar accent to you and is at least in the same country is more important.
The cynicism about them using this to try and gain market share is odd, because that’s surely what Global should be doing.
I just don’t understand the point you’re really trying to get at.
No idea if this will pay off for Global but it’ll be the bottom line that matters. The fact it’s creating more jobs for Scottish talent should be a bonus.
RE: Global radio brands - Brekkie - 12-04-2023
The Global local stations were reportedly already profitable. Axing local content was just them wanting more profit, ignoring that you strip out the cost of local content and you strip out the value too. It's nice to see them admit they were wrong in Scotland at least - and very wrong too considering they're axing the flagship network breakfast shows.
Aaron - Aaron - 14-04-2023
Just seen this taken from a hotel TV showing very old Heart and Capital logos
https://twitter.com/callumfarmer/status/1646842496654139392?s=46&t=D-6ifEXHeUKKK9KxjYA2xg
RE: Global radio brands - JAS84 - 14-04-2023
They're all ancient. A quick look at Logopedia tells me that the Heat logo is at least eight years out of date, the Magic and LBC logos are nine years out of date, Absolute's and Smooth's are 13 years out of date, Kiss's logo is 17 years out of date, TalkSPORT's is 18 years out of date, and of course all of the BBC logos are obsolete too, though at least those have only recently changed. Kerrang and the two Kiss spin-offs are the only ones with the correct logo, and only because theirs have remained unchanged since launch.
RE: Global radio brands - Jon - 14-04-2023
Heart logo is nearer to 20 years out of date. But it’s really not that surprising or important.
*just realised you were talking about the Heat logo, which I didn’t think it was still a thing.
RE: Global radio brands - Gary McEwan - 15-04-2023
Is Global still within the 8th floor of 1 West Regent Street in Glasgow or are they planning on moving once these new shows get up and running?
I know they recently held the LBC SNP Leadership debate in the building as all other companies within the building got an email advising that it’ll be a lot busier than normal.
RE: Global radio brands - JMT1985 - 15-04-2023
(15-04-2023, 04:47 AM)Gary McEwan Wrote: Is Global still within the 8th floor of 1 West Regent Street in Glasgow or are they planning on moving once these new shows get up and running?Capital Scotland are based there. Airing their weekday drive time show from 4pm to 7pm, but that's about it.
I know they recently held the LBC SNP Leadership debate in the building as all other companies within the building got an email advising that it’ll be a lot busier than normal.
Global's main headquarters will always be 30 Leicester Square in London, with the small regional offices for the localised drive time shows.
I doubt if they plan to bring more networked shows to these smaller offices.
RE: Global radio brands - Josh - 15-04-2023
Yes, this map shows the stations Communicorp owns:
https://communicorpuk.com/wp-content/uploads/2022/08/MicrosoftTeams-image-7.png
Blue is Capital, purple is Smooth, red is Heart and orange is XS Manchester.
RE: Global radio brands - Rijowhi - 15-04-2023
(11-04-2023, 06:43 PM)Josh Wrote: Heart and Capital Scotland are to broadcast daytime programmes from Glasgow, moving away from networked London programmes: https://radiotoday.co.uk/2023/04/global-makes-major-investment-in-glasgow-broadcast-centre/
Good. I’ve never agreed with Scotland/Wales/Northern Ireland having (pretty much) the same Schedule/Logos/Announcers etc as England. This is a little step in the right direction.
RE: Global radio brands - JAS84 - 16-04-2023
(14-04-2023, 10:04 PM)Jon Wrote: Heart logo is nearer to 20 years out of date. But it’s really not that surprising or important.It does still exist. Online only now though except for a few places in Scotland where it replaced Greatest Hits Radio on DAB due to GHR taking over some local secondary stations.
*just realised you were talking about the Heat logo, which I didn’t think it was still a thing.
https://en.wikipedia.org/wiki/Heat_Radio