ITV Channel Brand Refresh (15th November and Beyond) - Printable Version

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+--- Thread: ITV Channel Brand Refresh (15th November and Beyond) (/showthread.php?tid=237)

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew Wood - 07-01-2023

(07-01-2023, 06:12 PM)K’s random account Wrote:  ITV1 just aired their 1st beach ident, at 5PM before the chase.

https://tvhome.co.uk/itv1/2023/01/07/1700 

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Josh - 07-01-2023

Surprised they haven't launched the Cafe ident before launching this one. Seems a bit counterintuitive to launch a new ident when there's already one in the package waiting to be used.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - BBCChameleonFan - 07-01-2023

(07-01-2023, 06:34 PM)Josh Wrote:  Surprised they haven't launched the Cafe ident before launching this one. Seems a bit counterintuitive to launch a new ident when there's already one in the package waiting to be used.

https://vimeo.com/783600040 
Although a snippet of an ITV1 cafe ident appeared in this video on all the ITV Multiverse idents.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Lyric - 07-01-2023

https://coffeeand.tv/work/rebrand-idents/ 

You'll thank me later...

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RE: ITV Channel Brand Refresh (15th November and Beyond) - DeMarkay - 07-01-2023

(07-01-2023, 08:01 PM)Lyric Wrote:  https://coffeeand.tv/work/rebrand-idents/ 

You'll thank me later...

Thanks for this!

I’m sending along a continuity demo to ITV, so this will help massively!

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RE: ITV Channel Brand Refresh (15th November and Beyond) - strollfan - 08-01-2023

(07-01-2023, 08:01 PM)Lyric Wrote:  https://coffeeand.tv/work/rebrand-idents/ 

You'll thank me later...

The ITV 3 Beach ident is stunning, maybe the best of the bunch.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Brekkie - 09-01-2023

In general the concept seems to work for ITV3 much better than the other channels. I suspect when the channels inevitably begin to go their own way ITV3 will probably be the last one standing with this set.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew Wood - 09-01-2023

Programme-specific bumpers have carried over - with Love Island featuring on ITV2's bumpers.

https://theident.gallery/misc/misc/loveislandbb.png 

https://theident.gallery/misc/misc/loveislandbb2.png 

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RE: ITV Channel Brand Refresh (15th November and Beyond) - benzj - 10-01-2023

(09-01-2023, 03:00 PM)Brekkie Wrote:  In general the concept seems to work for ITV3 much better than the other channels. I suspect when the channels inevitably begin to go their own way ITV3 will probably be the last one standing with this set.

No different than the 2013 rebrand then, perhaps?

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RE: ITV Channel Brand Refresh (15th November and Beyond) - pad - 10-01-2023

One of the things I hate most about this rebrand is the sloppiness in the use of the new fonts.

Why modify the '1' numeral on the ITV1 logo and start of idents:


To then use this rancid un-modified version of it in loads of other places?



And why commission a customised version of the font:


To not use it on the website? (see the dot on the 'i', and the details on other letters)


And why is Reem still in use on ITV News and programme end credits?

It all just feels half-finished and half-implemented.

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