ITV Channel Brand Refresh (15th November and Beyond) - Printable Version

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+--- Thread: ITV Channel Brand Refresh (15th November and Beyond) (/showthread.php?tid=237)

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RE: ITV Channel Brand Refresh (15th November and Beyond) - JustJamie - 15-11-2022

City-scape ident has just aired before the ITV News.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Rob Francis - 15-11-2022

(15-11-2022, 02:28 PM)Josh Wrote:  Cityscape ident going into the ITV News. Looks quite nice.

It was nice, but rather dark for the lunchtime news. I hope there's a brighter variant.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - JustJamie - 15-11-2022

(15-11-2022, 02:28 PM)Josh Wrote:  Cityscape ident going into the ITV News. Looks quite nice.

Agreed. My favourite ident of the ones shown across all channels thus far.

They should have used that one this morning before GMB, rather than the train station one.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - LoganStuff - 15-11-2022

https://up.metropol247.co.uk/LoganStuff/cityscape%20ident%20itv1.mp4 

Very nice, but I do agree with Rob that a brighter variant would be more suitable.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - eyeTV - 15-11-2022

We know there is a daytime variant of Cityscape because it was in the press release video.  

But then they contradicted themselves by saying Cityscape wouldn't be released until December.  I guess they brought that version out early just for ITV1 as the news friendly ident.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - HectorLeigh - 15-11-2022

The Cityscape ident is filmed in Croydon, South London

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RE: ITV Channel Brand Refresh (15th November and Beyond) - what - 15-11-2022

This definitely has more of an ITV1 feel to it.
https://tvhome.co.uk/itv/2022/11/15/1400

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Milkshake - 15-11-2022

Why does she sound like shes saying "Wheel deal" ?

(15-11-2022, 03:10 PM)what Wrote:  This definitely has more of an ITV1 feel to it.
https://tvhome.co.uk/itv/2022/11/15/1400

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Josh - 15-11-2022

There was a discussion yesterday in the previous thread regarding ITVBe's "LittleBe" strand and how some of the graphics may have needed to be changed as it actively features the ITVBe branding...
https://theident.gallery/player.php/ITVBE-2018-LITTLEBE-INTRO-1 
(with thanks to The Ident Gallery)

Do we have any update on if that changed?

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RE: ITV Channel Brand Refresh (15th November and Beyond) - tomo359 - 15-11-2022

With the new ECP style, they've almost gone back to the pre-2013 style, moving the credits to the left, but this time the credits are also squashed rather than just move over. It does look a bit odd with the credits position now though as it still looks like they're using 4:3 safe areas

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