ITV Channel Brand Refresh (15th November and Beyond) - Printable Version

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+--- Thread: ITV Channel Brand Refresh (15th November and Beyond) (/showthread.php?tid=237)

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RE: ITV Channel Brand Refresh (15th November and Beyond) - JAS84 - 20-03-2024

It's only BritBox in the UK that's going away due to it's merger with ITVX. In the US it continues. So I expect that the Dry would have said A BritBox Original instead in the US. There's plenty of shows not on the same service in the UK as they are in the US and thus would have similar edits - anything from HBO Max for example since that never launched here.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - eyeTV - 20-03-2024

I think the point I was making was that 'The Dry' is now an ITV Original (for series 2) when previously it was a Britbox Original.

There are no more Britbox UK Originals and any funding that went into those (by ITV) now appear to go into ITVX Exclusives.

I don't know what the funding mechanism was for Britbox Originals but some of those shows have since appeared on ITV and some on BBC. Of course The Dry may well still appear on Britbox internationally.

The term "ITV Original" is on the end cap for The Dry, it seems to be a new reference I've not seen it used before?

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Hybrid - 21-03-2024

Seems like the new corporate font is finally being used on credits as seen at the end of Tonight.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Brekkie - 23-03-2024

Nice little sting to promote the return of BGT. Not sure if it's been on TV yet.

https://twitter.com/ITV/status/1771614138562961474 

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RE: ITV Channel Brand Refresh (15th November and Beyond) - harryb - 24-03-2024

(23-03-2024, 08:23 PM)Brekkie Wrote:  Nice little sting to promote the return of BGT. Not sure if it's been on TV yet.

https://twitter.com/ITV/status/1771614138562961474 

I saw it during the ads tonight on SNT.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - all new phil - 30-03-2024

(21-03-2024, 09:56 PM)Hybrid Wrote:  Seems like the new corporate font is finally being used on credits as seen at the end of Tonight.

Tonight’s Saturday Night Takeaway as well. Not sure if that was new or I’ve just not noticed previously.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - mrarg1393 - 30-03-2024

(30-03-2024, 11:00 PM)all new phil Wrote:  Tonight’s Saturday Night Takeaway as well. Not sure if that was new or I’ve just not noticed previously.

I noticed it too tonight! Wonder if they are finally starting to roll it out to more shows going forwards.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - JAS84 - 31-03-2024

Makes sense that Tonight and Takeaway are the first two shows to get the new font. Tonight is recorded close to transmission and Takeaway is live, right? Give it a few weeks and I'm sure the pre-recorded stuff will follow suit.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - dbl - 10-04-2024

A special, ITV Eid Mubarak breakbumper shown after Emmerdale

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Stuart - 11-04-2024

(10-04-2024, 08:00 PM)dbl Wrote:  A special, ITV Eid Mubarak breakbumper shown after Emmerdale

That's a very nice thought. We always have special pres for Easter/Christmas, yet often forget the very special annual events for other cultures such as Eid and Diwali.

In my local supermarket at the weekend I noticed a section devoted to foods specific to Eid.

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