ITV Channel Brand Refresh (15th November and Beyond) - Printable Version

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+--- Thread: ITV Channel Brand Refresh (15th November and Beyond) (/showthread.php?tid=237)

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RE: ITV Channel Brand Refresh (15th November and Beyond) - JAS84 - 11-04-2024

Is Eid getting more of a showcase this year because it didn't clash with Easter? Even last week's Beano comic had a story about it. The two are very similar - Easter is the end of Lent, Eid is the end of Ramadan. And apparently both involve getting chocolate as presents too.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew - 11-04-2024

(11-04-2024, 06:09 PM)Stuart Wrote:  That's a very nice thought. We always have special pres for Easter/Christmas, yet often forget the very special annual events for other cultures such as Eid and Diwali.

In my local supermarket at the weekend I noticed a section devoted to foods specific to Eid.

I can’t recall the last time we had special pres for Easter?

Was there something vaguely Easter like during ‘ITV creates’ or maybe in the previous ‘Pug in the sink’ set?

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Brekkie - 11-04-2024

Can't recall anything with the ITV Creates idents but think there was something with some Easter chicks in the previous set.

What was this break bumper - the C4 versions just feel lazy now with basically the name of the event just slapped on screen.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - eyeTV - 11-04-2024

Nobody does Easter pres anymore from what I can tell.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew Wood - 11-04-2024

(11-04-2024, 11:00 PM)Brekkie Wrote:  What was this break bumper - the C4 versions just feel lazy now with basically the name of the event just slapped on screen.

Here you go - https://theident.gallery/player.php/ITV1-2024-BB-EIDMUBARAK-1-100424 

And here's Channel 4's contribution - https://theident.gallery/player.php/C4-2024-ID-EIDMUBARAK-1-100424 

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Brekkie - 11-04-2024

OK, might just be a split second but that is very nice indeed.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew - 11-04-2024

The Channel 4 one looks like it took mere seconds to design

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Stuart - 12-04-2024

(11-04-2024, 11:17 PM)Brekkie Wrote:  OK, might just be a split second but that is very nice indeed.

Yes they both look nice. At least ITV took the trouble of tinkering with their logo and also including the Arabic translation.

Very nice indeed. It may only be a couple of seconds on screen, but it's important to recognise all of your audience in pres.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - rick - 12-04-2024

(11-04-2024, 11:41 PM)Andrew Wrote:  The Channel 4 one looks like it took mere seconds to design

Because it likely did. It's a very basic template, pick the colour, type the text, export, job done.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew - 12-04-2024

I see there is another batch of those adverts pretending to be continuity on ITV1 advertising Mcvities biscuits

Gemmadale and Coronation Close

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