ITV Channel Brand Refresh (15th November and Beyond) - Printable Version

+- Pres Café (https://pres.cafe)
+-- Forum: Pres Café TV and Radio Forums (https://pres.cafe/forumdisplay.php?fid=1)
+--- Forum: Channel Presentation (https://pres.cafe/forumdisplay.php?fid=2)
+--- Thread: ITV Channel Brand Refresh (15th November and Beyond) (/showthread.php?tid=237)

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - what - 15-11-2022

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - TesTVWhirl - 15-11-2022

(15-11-2022, 03:37 PM)Josh Wrote:  There was a discussion yesterday in the previous thread regarding ITVBe's "LittleBe" strand and how some of the graphics may have needed to be changed as it actively features the ITVBe branding...
https://theident.gallery/player.php/ITVBE-2018-LITTLEBE-INTRO-1 
(with thanks to The Ident Gallery)

Do we have any update on if that changed?

Not a huge change really to Little Be, though that's not all that surprising. The dropping in and out of main and Little Be branding is a bit jarring though.

https://www.tvwhirl.co.uk/junk/itvbenov2022c.mp4 

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - JAS84 - 15-11-2022

(15-11-2022, 12:49 PM)orange Wrote:  All looks pretty nice. They didn’t really take it where I they would which is a smidge disappointing but I guess understandable… The concept definitely could’ve been pushed a lot more rather than just “oh they’re in the same place” - just feels a tiny tiny bit safe. When I initially heard about what they were doing I thought there was going to be more of a cohesive storyline to each ident with an alternative ending/the channel’s personality coming through in some way or another.

Still, a very interesting concept. I hope they continuously keep updating the set with new additions because I can imagine this being the kind of thing some of the channels get cold feet about - especially ITV2, it’s reminding me of the 2013 package a little bit and I feel like they’ll soon be itching to change something if they don’t feel like it’s getting that personality across.

Yeah, both of the last two times all ITV channels changed idents at once, ITV2 changed again a couple of years later. Whereas ITV3 and 4 hadn't changed idents since 2013, and Be since it launched.

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - rick - 15-11-2022

The '1' numeral used for the +1 logos looks like it would sit nicer as the numeral used for ITV 1 instead of what they went with. Why is that 1 different anyway?

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - Clark - 15-11-2022

Is there any update on UTV? Has it stayed the same or is it using ITV1 branding?

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - James2001 - 15-11-2022

Still the exact same pre-recorded announcements into Classic Emmerdale and Corrie on ITV3 despite the new idents!

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - Josh - 15-11-2022

(15-11-2022, 03:53 PM)TesTVWhirl Wrote:  

(15-11-2022, 03:37 PM)Josh Wrote:  There was a discussion yesterday in the previous thread regarding ITVBe's "LittleBe" strand and how some of the graphics may have needed to be changed as it actively features the ITVBe branding...
https://theident.gallery/player.php/ITVBE-2018-LITTLEBE-INTRO-1 
(with thanks to The Ident Gallery)

Do we have any update on if that changed?

Not a huge change really to Little Be, though that's not all that surprising. The dropping in and out of main and Little Be branding is a bit jarring though.

https://www.tvwhirl.co.uk/junk/itvbenov2022c.mp4 

Not sure if the ITVBe ident succeeding the LittleBe open is an accident, don't think they did that before (although I can't really say I'm an avid watcher of LittleBe so my knowledge is limited).

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - TVenthusiasm - 15-11-2022

(15-11-2022, 02:26 PM)what Wrote:  Oooh, interesting ECP. Breaking with the layout we've seen since 2013.

Here it is in action

https://up.metropol247.co.uk/TVenthusiasm2/itv1_20221115-145620_edit_0.webm 

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - PATV Scunthorpe - 15-11-2022

(15-11-2022, 04:19 PM)TVenthusiasm Wrote:  Here it is in action

The sizing and scaling was mentioned previously, here is how it's placed and resized horizontally...
https://up.metropol247.co.uk/PATV%20Scunthorpe/Screenshot%202022-11-15%20at%204_03_05%20pm.png 

---

RE: ITV Channel Brand Refresh (15th November and Beyond) - Josh - 15-11-2022

Can't help but think there's a lot of empty space with the ECP. Quite unsightly personally. Text is also a bit squashed.

---