BBC Breakfast (June 2023 - Present) - Printable Version
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RE: BBC Breakfast (June 2023 - Present) - LDN - 26-06-2023
(26-06-2023, 06:09 PM)steve Wrote: referring to the purple…
https://twitter.com/chrisckmedia/status/1673373645119406103?s=46&t=FoAbcvp8LA4PEq2tR5LdpQ
Well spotted!
So this...
https://ibb.co/vZKphHy
...was indeed a rejected version of the titles, and was ultimately replaced by this...
https://ibb.co/rypN1VK
...which is what we ended up with.
The wrong choice, in my opinion. The abandoned titles are still far from the most sophisticated of motion graphics sequences, but I think they're more visually interesting than the final product, and they demonstrate a bit more creativity than slapping a giant floating blue circle on the design and calling it a day.
As @Keith pointed out, Chris Cook also said that it was "a mistake" for those titles to have been played out at all.
https://twitter.com/chrisckmedia/status/1673378853010522123
I understand that mistakes will be made (I've made more than most, I'm sure) -- but why on earth were those titles even loaded onto the system for playout? How does a title sequence not approved for broadcast, and already replaced by an entirely new design, end up on a server waiting to be cued for transmission? Is there no designated responsibility to check, and double-check, something as important as ensuring that the pres elements loaded and ready to go to air are actually the correct files?
I would suggest that it seems less likely to be one person's 'mistake', and more a shared failure of procedure and oversight -- no-one checked; no-one double-checked; no-one made sure that any checks were ever carried out; no-one at any point thought to ask "have we definitely got the right files installed?"; and everyone eventually just assumed that the titles available to cue must obviously be the correct approved-for-broadcast versions.
Still, nice to get an unexpected glimpse of the road not taken.
RE: BBC Breakfast (June 2023 - Present) - m_in_m - 26-06-2023
Did Sally do all of the news round ups at 06 minutes past the hour today? I hope if this is the format they will rotate between the presenter pairings and not be left always to Sally and Naga. I thought they might have balanced them in the programme.
RE: BBC Breakfast (June 2023 - Present) - thomalex - 26-06-2023
https://www.youtube.com/watch?v=mLmurjVEd0w
It's amazing how backwards we've gone with titles. These are now over 20 years old and look far more sophisticated.
RE: BBC Breakfast (June 2023 - Present) - TVHead - 26-06-2023
(26-06-2023, 07:28 PM)thomalex Wrote: https://www.youtube.com/watch?v=mLmurjVEd0w
It's amazing how backwards we've gone with titles. These are now over 20 years old and look far more sophisticated.
People just don't expect as much nowadays.
RE: BBC Breakfast (June 2023 - Present) - matthieu1221 - 26-06-2023
(26-06-2023, 07:28 PM)thomalex Wrote: https://www.youtube.com/watch?v=mLmurjVEd0w
It's amazing how backwards we've gone with titles. These are now over 20 years old and look far more sophisticated.
The 2002 theme which followed is, in my opinion, far more interesting than anything else which has followed.
RE: BBC Breakfast (June 2023 - Present) - Reith85 - 26-06-2023
I was dubious about the blue blob in the publicity shots and more dubious now I've seen the titles. It would be fractionally better if they slowed it down to a more graceful style as it arcs its way across, but the fact the titles are more a sting than a title sequence doesn't allow for that.
Other than that, I think it's a good refresh and the set is infinitely better than what we've had before.
RE: BBC Breakfast (June 2023 - Present) - chaose - 26-06-2023
(26-06-2023, 06:56 PM)LDN Wrote: I understand that mistakes will be made (I've made more than most, I'm sure) -- but why on earth were those titles even loaded onto the system for playout? How does a title sequence not approved for broadcast, and already replaced by an entirely new design, end up on a server waiting to be cued for transmission?
Not defending, just trying to explain: different versions of titles may well be left on servers for different reasons. The most obvious being they were used for piloting. It's quite normal to leave files in the systems for a while. The problem here seems to be that the file was still linked in the running order. The template in OpenMedia should have been properly checked. Or maybe someone dragged a position from an old library at short notice.
RE: BBC Breakfast (June 2023 - Present) - LDN - 26-06-2023
(26-06-2023, 07:28 PM)thomalex Wrote: https://www.youtube.com/watch?v=mLmurjVEd0w
It's amazing how backwards we've gone with titles. These are now over 20 years old and look far more sophisticated.
Uh-oh. You've done it now. You've got me started on those titles... 😍
I've always been a huge fan of them. I've loved them since I first saw them in 2000 (and I was ever so slightly gutted when they were refreshed in 2002!). As odd as it might sound, they remain one of my favourite examples of any branding, ever -- not a statement I make lightly, given the years I spent working in branding and marketing!
There are so many elements that come together beautifully, in my opinion:
[list]
[*]The opening, with what looks like bursts of brilliant light piercing through the red darkness -- a lovely, abstract representation of day beginning to break.
[*]Rather than the obvious solution of showing actual footage of sunrises, or clumsy CGI visual representations, these titles showcase the idea of sunrise in a much more abstract way, showcasing bursts of warm sunlight seen through oversized 3D 'BREAKFAST' text. It's such an unexpected solution, but I think it works quite wonderfully, creating some distinctive and attractive visuals.
[*]The tiny 'destination board'-style scrolling 'BREAKFAST' lettering dotted across the screen offer a further connection with the rest of the BBC News brand (...at the time), which used the same style of fast-scrolling letters with place names.
[*]The huge, yet surprisingly subtle, explosion of sunbeams in the background on the title card.
[*]The similarly subtle signal 'pulses' rippling out of the final 'BREAKFAST' title, again matching similar design elements across the wider brand.
[*]The perfect matching of audio and visual elements, so what is shown in the animation is directly reflected in the music.
[*]The on-brand BBC News beeps, of course, but also the musical composition, and the 'story' it tells:
- the soft 'flutter' of strings, gently introducing the new day;
- a louder, and slightly more urgent 'twinkle' as the day begins (and you start to wake up!);
- the 'boom' commanding your attention -- listen up and look here! we've got the info you need to start your day!
- ...and then all of the elements building in intensity, before the final crash of drums signalling the start of the programme, and a slowly-fading hold.
And it's worth noting that there's really no 'tune' here to speak of -- if you listen to it without the visuals for long enough, you realise it's really quite a random (and even slightly bonkers) collection of beeps, strings and booms. If you played the audio for someone who had never watched BBC News in their life, they'd probably wonder what the hell they were listening to. But like the visuals themselves, with which the theme is perfectly matched, all of it was carefully crafted to align with, and enhance the perception of, the BBC News brand. (Those were different times...!)
[/list]
In fact, the only element of those titles that never worked well in my eyes was the hard-to-see white BBC News logo.
But what pleases and delights me more than anything about these titles is the fact that the visuals weren't just the product of graphic designers. They were created with real, physical elements that were actually filmed, such as the 3D 'BREAKFAST' text. Another example is the twinkly flashes of bokeh seen throughout the titles, which were created by (quite artfully!) filming the reflections of light bouncing off glitter being thrown into a small pool filled with water. Footage of these various physical elements was then combined with digital assets on computer to create the final title sequence.
I really, genuinely adore the creativity, ingenuity and attention to detail that's evident in these titles, and the time, effort and passion that clearly went into designing and creating them. I find it remarkable that these 23-year-old titles still do a better job of representing the BBC News brand than the various generic designs introduced in recent months.
Anyway, that's quite enough of my rambling on that subject -- but now you know: that's what happens when you get me started on those titles. 😄
RE: BBC Breakfast (June 2023 - Present) - sparkyb28 - 26-06-2023
What annoys me is they seem to have recorded the weather on Breakfast and then for the rest of the morning they play out the same forecast of Carol Kirkwood in the breakfast studio on the news channel. It’s obvious it’s on the breakfast set. Have they really binned off live weather in the morning and relying on a breakfast weather forecast. Looks very shoddy
RE: BBC Breakfast (June 2023 - Present) - harshy - 26-06-2023
Yeah everything from that era was beautifully designed and executed with the right themes and was lucky to have a satellite dish pointing to bbc world with those wonderful 1999 graphics it was a joy to watch now it’s just not in the same league.