The BBC Chameleon Thread - Printable Version

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RE: The BBC Chameleon Thread - DTV - 09-02-2023

(08-02-2023, 09:47 PM)AaronLancs Wrote:  Why does one end up thinking if certain cultural winds aren't against the BBC as a whole. Chameleon would have been implemented in full by now instead of it being just piece by piece.

Not sure about this. While there are undoubtedly many problems and issues that the BBC has which are the fault of or are exacerbated by the government, hostile press or even broader economic climate, I don't really see how this particular case is any of their faults. The BBC were the ones who decided to change their logo on a whim just as a prior rebranding exercise (the rollout of Reith) was near-completion. There was no reason they had to do this, it was a choice that was fully in their control. They are therefore alone responsible for all the costs associated with this change.

Then it comes to the staggered nature of the rebrand. Even if we assume that such a staggered implementation was planned (which I don't really believe), that is again a choice the BBC have made. While there might be financial, practical or political justifications for it - ultimately the cost is the same whenever you do it, the critics will always make a fuss and the rebrand is either necessary or it isn't. The BBC could've gone 'we need this rebrand, so we're doing it', but they chose not to and their prolonged implementation only serves to underline how unnecessary the whole process is.

Plus, of course, we know full well that it wasn't planned as being this staggered as the issues with the BBC One idents alone prove. The slowness, inconsistencies and blindspots of the rebrand are clearly down to incompetent project management on either the part of the BBC or the agencies they've been working with or both. No external opponent is stopping them from changing the digital logos for BBC Weather forecasts or programme endboards - that's a call coming (or not) from inside Broadcasting House.

I'm usually one to sympathise with the difficult positions the BBC are put in by others, but, sorry, this is on them.

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RE: The BBC Chameleon Thread - AaronLancs - 09-02-2023

(09-02-2023, 12:27 AM)DTV Wrote:  

(08-02-2023, 09:47 PM)AaronLancs Wrote:  Why does one end up thinking if certain cultural winds aren't against the BBC as a whole. Chameleon would have been implemented in full by now instead of it being just piece by piece.

Not sure about this. While there are undoubtedly many problems and issues that the BBC has which are the fault of or are exacerbated by the government, hostile press or even broader economic climate, I don't really see how this particular case is any of their faults. The BBC were the ones who decided to change their logo on a whim just as a prior rebranding exercise (the rollout of Reith) was near-completion. There was no reason they had to do this, it was a choice that was fully in their control. They are therefore alone responsible for all the costs associated with this change.

Then it comes to the staggered nature of the rebrand. Even if we assume that such a staggered implementation was planned (which I don't really believe), that is again a choice the BBC have made. While there might be financial, practical or political justifications for it - ultimately the cost is the same whenever you do it, the critics will always make a fuss and the rebrand is either necessary or it isn't. The BBC could've gone 'we need this rebrand, so we're doing it', but they chose not to and their prolonged implementation only serves to underline how unnecessary the whole process is.

Plus, of course, we know full well that it wasn't planned as being this staggered as the issues with the BBC One idents alone prove. The slowness, inconsistencies and blindspots of the rebrand are clearly down to incompetent project management on either the part of the BBC or the agencies they've been working with or both. No external opponent is stopping them from changing the digital logos for BBC Weather forecasts or programme endboards - that's a call coming (or not) from inside Broadcasting House.

I'm usually one to sympathise with the difficult positions the BBC are put in by others, but, sorry, this is on them.

Fair points there my learned fellow. Just that it seems to be taking too long in my view to reach that hallowed "100% Complete" status.

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RE: The BBC Chameleon Thread - Steve in Pudsey - 09-02-2023

There's an argument that if the circumstances were different they might have chosen to be bolder with the new logo rather than going for a very similar replacement, doing it this way let's them do more of a phased change and update things when they need to be updated to keep costs down.

My (public sector) employer has done exactly the same thing, changing the logo three times over the last 15 years, each one being an evolution of the last. If you know where to look you'll still see signage from three versions ago around the place, and the original version refuses to die on external web content and on documents that staff who are not contacted with Marketing produce.

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RE: The BBC Chameleon Thread - Radiounion - 09-02-2023

(09-02-2023, 02:12 AM)Steve in Pudsey Wrote:  There's an argument that if the circumstances were different they might have chosen to be bolder with the new logo rather than going for a very similar replacement, doing it this way let's them do more of a phased change and update things when they need to be updated to keep costs down.

My (public sector) employer has done exactly the same thing, changing the logo three times over the last 15 years, each one being an evolution of the last. If you know where to look you'll still see signage from three versions ago around the place, and the original version refuses to die on external web content and on documents that staff who are not contacted with Marketing produce.

Exactly, like how there are some aspects an old logo could be still visible. Like in the teletext systems of some broadcasters. Besides, there ae still some who may not embrace the current logo fully and completely. I feel like it's this year that the new logo would be put in full main view, noting that BBC News's rebrand and merger is coming this year.

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(08-02-2023, 06:16 PM)Worzel Wrote:  All reminds me of this... https://youtu.be/LSB5uSug6Lw 

I have seen that video everywhere, and while yes, it is brilliant, showing that in the face of this ongoing rebrand has turned into a cliche now.

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RE: The BBC Chameleon Thread - JAS84 - 09-02-2023

Yeah, Teletext did get lazy near the end, ITV and Channel 4 Teletext never adopted the purple and white logo that's still used by Teletext Holidays (admittedly, it would've had to be magenta and white on analogue teletext). Not only did they still use the previous logo, it was shown in the blue and yellow colours of the original logo - the version used online and on digital had blue text on a white background, not yellow on blue.

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RE: The BBC Chameleon Thread - JAS84 - 10-02-2023

Sigh... another one they haven't updated yet.

It was at the bottom of an article about the new Hogwarts Legacy video game.
https://www.bbc.co.uk/news/entertainment-arts-64572328 

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RE: The BBC Chameleon Thread - Worzel - 11-02-2023

BBC Weather using the new logo on their Twitter Avatar, but the old one on this graphic, alongside the new logo on 5 Live, whilst still using the old logo on TV weather forecasts.

https://twitter.com/bbcweather/status/1623331340874571781?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1623331340874571781%7Ctwgr%5E733469dbff2538f05eb324b5722074eff4fb341d%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpres.cafe%2Fshowthread.php%3Ftid%3D29page%3D47 

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RE: The BBC Chameleon Thread - Juicy Joe - 12-02-2023

Gabby Logan and pundits were sporting a collection of muffs yesterday - she was holding a mic with a Gill Sans BBC Sport logo and the other 3 experts with the Reithed version - in the Six Nations coverage on Saturday evening.

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RE: The BBC Chameleon Thread - RhysJR - 15-02-2023

(12-02-2023, 09:27 AM)Juicy Joe Wrote:  Gabby Logan and pundits were sporting a collection of muffs yesterday - she was holding a mic with a Gill Sans BBC Sport logo and the other 3 experts with the Reithed version - in the Six Nations coverage on Saturday evening.

I'm sure I've seen the old black muffs with yellow BBC Sport text (used until c. 2017 IIRC) appear along with the above two at points during BBC Wales' rugby coverage this season. And despite only being in use since 2020, the pre-2017 BBC Sport logo lives on on Scrum V...

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RE: The BBC Chameleon Thread - W. Knight - 17-02-2023

Returning to the Newsround facelift, think some may appreciate these thrown-away mockups (I know, I'm bordering on that policy):
https://twitter.com/thomasfoster_/status/1625191405931966466 

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