The BBC Chameleon Thread - Printable Version

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+--- Thread: The BBC Chameleon Thread (/showthread.php?tid=50)

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RE: The BBC Chameleon Thread - all new phil - 26-08-2023

(26-08-2023, 12:34 PM)VMPhil Wrote:  Ouch, having the old and new logo side by side really shows how poor the new design is. Looks like a bad knock off or mock.

I think it makes the old one look dated.

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RE: The BBC Chameleon Thread - KatsKaravan - 26-08-2023

(26-08-2023, 12:56 PM)all new phil Wrote:  I think it makes the old one look dated.

Nonsense. The old one is timeless. The new logo will date very quickly.

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RE: The BBC Chameleon Thread - Roger Darthwell - 26-08-2023

(26-08-2023, 12:34 PM)VMPhil Wrote:  Ouch, having the old and new logo side by side really shows how poor the new design is. Looks like a bad knock off or mock.

Exactly, it makes the new one look even worse, and with no timeless quality whatsoever

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RE: The BBC Chameleon Thread - Brekkie - 26-08-2023

(26-08-2023, 12:56 PM)all new phil Wrote:  I think it makes the old one look dated.

Agree.  If anything it's the 90s version that stands the test of time in that shot.

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RE: The BBC Chameleon Thread - VMPhil - 26-08-2023

(26-08-2023, 12:56 PM)all new phil Wrote:  I think it makes the old one look dated.

Very much not - it makes the old one look brand new, and the new one as dated as the even older blocks depicted.

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RE: The BBC Chameleon Thread - PATV Scunthorpe - 26-08-2023

I'm the opposite, for me personally, I prefer the new logo, though that doesn't mean to say that the 97 logo looks outdated by comparison.

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RE: The BBC Chameleon Thread - Spencer - 26-08-2023

When a new design of anything replaces something very familiar, human nature is that there very often tends to be an initial reaction, often negative, because whatever it is ‘doesn’t look right’.

Then as time goes on, and the more you experience it, it becomes as familiar as the old design, so those initial negative feelings tend to subside, and you might actually start to like it.

Suddenly, because you’re so familiar with the new design, the old design now ‘doesn’t look right’ and feels a bit dated. But that doesn’t mean the old design is necessarily old fashioned in terms of style or design, it’s just that it’s not what you’re now used to.

I don’t believe for a minute that the Gill blocks are actually dated or old fashioned in design terms, but I can understand why some might feel this in the face of a more recent design that’s now very familiar.

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RE: The BBC Chameleon Thread - all new phil - 26-08-2023

(26-08-2023, 05:29 PM)Spencer Wrote:  When a new design of anything replaces something very familiar, human nature is that there very often tends to be an initial reaction, often negative, because whatever it is ‘doesn’t look right’.

Then as time goes on, and the more you experience it, it becomes as familiar as the old design, so those initial negative feelings tend to subside, and you might actually start to like it.

Suddenly, because you’re so familiar with the new design, the old design now ‘doesn’t look right’ and feels a bit dated. But that doesn’t mean the old design is necessarily old fashioned in terms of style or design, it’s just that it’s not what you’re now used to.

I don’t believe for a minute that the Gill blocks are actually dated or old fashioned in design terms, but I can understand why some might feel this in the face of a more recent design that’s now very familiar.

Get out of here with your sensible posting.

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RE: The BBC Chameleon Thread - Nini - 27-08-2023

(26-08-2023, 05:29 PM)Spencer Wrote:  When a new design of anything replaces something very familiar, human nature is that there very often tends to be an initial reaction, often negative, because whatever it is ‘doesn’t look right’.

Then as time goes on, and the more you experience it, it becomes as familiar as the old design, so those initial negative feelings tend to subside, and you might actually start to like it.

Suddenly, because you’re so familiar with the new design, the old design now ‘doesn’t look right’ and feels a bit dated. But that doesn’t mean the old design is necessarily old fashioned in terms of style or design, it’s just that it’s not what you’re now used to.

I don’t believe for a minute that the Gill blocks are actually dated or old fashioned in design terms, but I can understand why some might feel this in the face of a more recent design that’s now very familiar.

That is all true but I feel like the Gill blocks were crafted with some forethought and consideration, made to last. The Chameleon blocks are just aesthetically unbalanced and not really very pleasing to look at, not without thought but it does feel like they were made with how they work in motion first which is really nice but still loops back to it being a logo that feels like a pale imitation of what came before.

I guess for me it's that the BBC went from a very strong logo to something that isn't and I will adjust but yeah, amateurish is what comes to mind when I look at it, not really the sentiment you want to evoke.

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RE: The BBC Chameleon Thread - Spencer - 27-08-2023

(27-08-2023, 10:47 AM)Nini Wrote:  That is all true but I feel like the Gill blocks were crafted with some forethought and consideration, made to last. The Chameleon blocks are just aesthetically unbalanced and not really very pleasing to look at, not without thought but it does feel like they were made with how they work in motion first which is really nice but still loops back to it being a logo that feels like a pale imitation of what came before.

I guess for me it's that the BBC went from a very strong logo to something that isn't and I will adjust but yeah, amateurish is what comes to mind when I look at it, not really the sentiment you want to evoke.

I agree with you. I've tried to look at the new logo as objectively as I can in terms of positives and negatives.

As a positive, I think it does make sense for the masterbrand to carry the corporate typeface. You'd never set out to have a branding scheme where the logo is in Gill Sans and everything else is in Reith.

The negatives, which I know I've commented on before, are that it doesn't scale down as well; the wider gaps between the blocks don't complement the weight of the strokes of the letters anymore meaning it doesn't look as cohesive, and (the one thing I can't forgive is) they haven't compensated for the curves of the Bs when centre aligning them in the blocks meaning they look offset slightly to the left, which is just shoddy, and yes, amateurish.

I simply can't think of any other tangible ways that it improves on the Gill logo. With a little more thought and refinement, it could have been so much better.

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