ITV (Wider Group) Branding - Printable Version

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thomalex - thomalex - 09-10-2022

(08-10-2022, 11:56 PM)Allanbuzzy Wrote:  Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?

I also don’t understand it and especially in the streaming era it seems overkill but clearly it must still bring in ad revenue so they continue with it.

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RE: thomalex - Lester - 09-10-2022

(09-10-2022, 08:45 AM)thomalex Wrote:  

(08-10-2022, 11:56 PM)Allanbuzzy Wrote:  Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?

I also don’t understand it and especially in the streaming era it seems overkill but clearly it must still bring in ad revenue so they continue with it.

I thought it was their female skewed channel, bit like TLC for example. Same way ITV4 is supposedly a male skewed channel. 

ITV2 is now ITV's version of E4, perhaps.

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RE: ITV (Wider Group) Branding - Rex - 09-10-2022

(08-10-2022, 11:56 PM)Allanbuzzy Wrote:  Never understood the purpose of ITVBe and still don't. All I knew it for was "moving TOWIE over to a new channel". I guess it's supposed to be a more older looking ITV2?

ITV2 had many advertisers competing for ad space to the point where ITV concluded that launching a female-skewed channel would help to bring in more advertisers who couldn't get prime ad space on ITV2.  It also changed ITV2's demographic to one solely focusing on the youth audience

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RE: ITV (Wider Group) Branding - JAS84 - 09-10-2022

Yeah. ITV1 = everyone. ITV2 = young adults and teenagers. ITV3 = older people. ITV4 = men. ITV Be. = women (including mothers, hence the existence of the Little Be block for toddlers). And obviously CITV = children.

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RE: ITV (Wider Group) Branding - Torpido - 09-10-2022

That's what I understand to be the purpose of each channel . It's harder to define the BBC's channel 4s and channel 5s channels but there is similar in their networks as well

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RE: ITV (Wider Group) Branding - Mendip - 10-10-2022

I’m naturally going to assume that CITV’s logo isn’t going to be changed too much, maybe a colour change? I would like to see CITV rock a new lick of paint, perhaps a blue?

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RE: ITV (Wider Group) Branding - CATV - 10-10-2022

Just to update the forum the ITV2 twitter has now changed to ITVX.

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Superman1986 - Superman1986 - 10-10-2022

(10-10-2022, 11:15 AM)CATV Wrote:  Just to update the forum the ITV2 twitter has now changed to ITVX.

And YouTube channel

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RE: ITV (Wider Group) Branding - Former Member 406 - 10-10-2022

They have a strange idea of when the "7th" of October is...

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RE: ITV (Wider Group) Branding - CATV - 10-10-2022

I didn't know itv was goint to delete the other twitter accounts.

Itv2
Itv4
Itvbe

All gone. I thought they would just lock them and point you to other accounts.

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