ITV (Wider Group) Branding - Printable Version

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+--- Thread: ITV (Wider Group) Branding (/showthread.php?tid=6)

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RE: ITV (Wider Group) Branding - Allanbuzzy - 04-11-2022

(04-11-2022, 02:53 PM)lovinthetelly Wrote:  Hi guys- long time viewer of TVF/TVLive Forum but just signed up here.

Came across these today, mixed in with data for the broadcast HD channels:

Have to say, seeing the ITV2 logo immediately made me think of the Quizmania endcap: 
But it does feel more calming than a garish green, which appears BBC Three has nicked.

Going green for ITV4? Makes sense, it is mostly launched as a sports overfill channel and ITV Sport's brand is green.
Not surprised ITV3 is keeping it's purple colour.

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RE: ITV (Wider Group) Branding - Lyric - 04-11-2022

Well, that was unexpected news...

Nice!

Can't wait to see how they work on screen.

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RE: ITV (Wider Group) Branding - Liam - 04-11-2022

It's a shame the flow of the letters isn't as strong as the old ones... and the palette isn't as strong for ITV2 (on that picture alone)

But a great catch! Welcome to the forum

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RE: ITV (Wider Group) Branding - F4C - 04-11-2022

ITV3 isn’t surprising. ITV4 going green makes sense, given its focus on sport. ITV2 is a bit… meh. The colour palette isn’t exactly broad, with ITV1 blue, ITV2 pink and ITV3 purple. Idents should be interesting given that allegedly they’re gonna be the same but with different sequences/endings.

ITV News should get a rebrand next year. It’s been nearly 10 years and it could do with a lick of paint.

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RE: ITV (Wider Group) Branding - Matrix - 04-11-2022

Quite interesting, and a little more muted than I'd anticipated. Can't wait to see what it looks like on air now.

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RE: ITV (Wider Group) Branding - mrarg1393 - 04-11-2022

(04-11-2022, 04:53 PM)F4C Wrote:  ITV News should get a rebrand next year. It’s been nearly 10 years and it could do with a lick of paint.

I’ve read that ITN is having a rebrand over the next few months so my guess is they will probably tie it in with this once they’ve had a refresh. I’m guessing they will probably give the studios a bit of a revamp too. Will be good to see a new look though. Think this is one of the longest sets they’ve had in quite a few years.

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RE: ITV (Wider Group) Branding - tomo359 - 04-11-2022

Don't mind the updated colours at all, but not keen on the new numbers. Compared to the current ones, these looks more like mocks

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RE: ITV (Wider Group) Branding - newsjunkie - 04-11-2022

(04-11-2022, 05:27 PM)mrarg1393 Wrote:  

(04-11-2022, 04:53 PM)F4C Wrote:  ITV News should get a rebrand next year. It’s been nearly 10 years and it could do with a lick of paint.

I’ve read that ITN is having a rebrand over the next few months so my guess is they will probably tie it in with this once they’ve had a refresh. I’m guessing they will probably give the studios a bit of a revamp too. Will be good to see a new look though. Think this is one of the longest sets they’ve had in quite a few years.

Think you are talking about a corporate rebranding of ITN, which I would presume is soon.

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RE: ITV (Wider Group) Branding - fanoftv - 04-11-2022

(04-11-2022, 06:16 PM)tomo359 Wrote:  Don't mind the updated colours at all, but not keen on the new numbers. Compared to the current ones, these looks more like mocks

I agree Tomo, the current ones work well with the ITV logo as they are quite curvy, I’d much rather have seen a 1 numeral inspired by the current channel brand numerals than a replacement to all of them; IMO the logos still looks fresh nearly 10 years on. As for the colours, I like them!

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RE: ITV (Wider Group) Branding - thomalex - 04-11-2022

https://twitter.com/cleanfeed_ttvr/status/1588598420633440256?s=46&t=s2L_GlV2IkYZIIE80ZhhYA 

That ITV Be logo

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