[dbl]

The placeholder website now is up for U:
u.co.uk 

ENTWURF | London Based Multifaceted Creative Studio
ENTWURF: is a multifaceted creative studio made up of a tight-knit and talented …
  Source: www.entwurf.co.uk

It originally redirected to UKTV Play.

[Spencer]

The placeholder website now is up for U:
u.co.uk 

It originally redirected to UKTV Play.

Odd that Gold, Alibi and Eden aren’t included on there.

[dbl]

Odd that Gold, Alibi and Eden aren’t included on there.

Carriage deals still need to be discussed, U& will be applied to Alibi and GOLD at a later date - the focus is on free for now.

[James2001]

Just seen a U&Drama promo on Drama itself.

Still a bloody awful name.

[PATV Scunthorpe]

All four channels have them, coming 'This Summer'
up.metropol247.co.uk 

[Brekkie]

It's like they want to show off what a downgrade it is by having the old fade into the new.

As with all such revamps no doubt they'll emphasise the "U&" prefix initially but I suspect it won't be long until the legacy names are just used by continuity as shorthand to refer to each service.

[Andrew Wood]

How to destroy your branding by ruining the channels' logos. That re-drawn Dave wordmark is p***-poor.

[Lynetwork]

I hate being too pessimistic about this stuff but it feels like there's no conceivable way that this could work or be "good" for any of these channels.

[James2001]

As with all such revamps no doubt they'll emphasise the "U&" prefix initially but I suspect it won't be long until the legacy names are just used by continuity as shorthand to refer to each service.

As quickly as G.O.L.D. ended up becoming Gold.

[Larry the Loafer]

I actually felt myself twitch when I saw U& YESTERDAY. Atrocious.