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Unused Idents and Presentation - Printable Version

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RE: Unused Idents and Presentation - W. Knight - 26-03-2023

Alongside some other concepts of this...
https://www.flickr.com/photos/dexterslab2010/25190953637/in/album-72157693001563715/ 
https://www.flickr.com/photos/dexterslab2010/39164379715/in/album-72157693001563715/ 
https://www.flickr.com/photos/dexterslab2010/28283715269/in/album-72157693001563715/ 

Now that these existed, the purple GMG endcaps make more sense to me.

Re: TTTV. The mast made me think of the KCTV one in Kansas City around 1999; pretty crazy to see them building another new symbol to replace the Helvetica 3 in C3NE. The mast model here looked a bit similar to this though...
[Image: OKTANE__GRANADA_DIGITAL-1.png]
(from here)

Great find, Michael.


RE: Unused Idents and Presentation - Allanbuzzy - 26-03-2023

I think the interesting thing about these discoveries is that VMPhil's concepts for a fictional 1998 rebrand look eerily identical (if not, in concept) to these. I guess ITV originally WERE going to use a block system akin to their new digital sister channel ITV2.

https://www.tvforum.co.uk/thegallery/itv-rebrand-1998-46883 


RE: Unused Idents and Presentation - nwtv2003 - 26-03-2023

Quite an interesting find. It’s well known Yorkshire had its own in house graphics team which did design a lot of the idents and logos from that era, which were also used for Tyne Tees, and to a lesser extent, Granada. I wonder if a number of the logos/slides on that Flickr page were created by them? I’m curious as to why there’s a Purple Granada endcap for UNM designed.


RE: Unused Idents and Presentation - VMPhil - 26-03-2023

Very interesting, I'm curious as to why there's a T4 graphic in amongst them. And interesting to see widescreen versions of the idents going all the way back to the March 1998 TTTV ident.


RE: Unused Idents and Presentation - AaronLancs - 27-03-2023

Digging around on that Dexters Tech Lab page.

First. I Remember this from somewhere. I think as a promotional still. But would love to know if there was ever an actual ident created.

[Image: 26189937368_1b0cc165d2.jpg]
52_GRANADA by Dexters Tech Lab, on Flickr

Second, was this attached to an actual ITV Division as I don't recognise the logo?

[Image: 39164371835_198d92780a.jpg]
75_ITV_CMYK by Dexters Tech Lab, on Flickr


RE: Unused Idents and Presentation - TesTVWhirl - 27-03-2023

It's a nice find, especially seeing some of the widescreen versions of stuff that never got broadcast in that form actually exist. Of course I'm sure everyone is going to sit dissecting and posting images one by one regardless, because we are all not capable of following the link on the previous page, but I would still suggest tempering your expectations of what some of this means somewhat. A lot of these graphics will never have been intended to make it to air so in that sense you could call them unused, but the words 'Tyne Tess Television' likely made it to a graphic too in error at some point (it did for their Teletext pages after all) so would that still be considered unused. Wink

YTV had it's own in-house design department (Ballistix was the final name as I recall) who will have had to fill time doing things as they won't have been creating production graphics 100% of the time, especially once most of the promo creation moved south after 1998. Some will have been just been playing about with ideas. Some will have been examples of the sort of work they could do for pitches for other departments. Some are the deliberate duds that you always include in design pitches - company execs always want to see 3 or 4 ideas just to think they're getting value, so if you have one really good one you often have to knock something up no one would ever pick to pad out your deck (or so you hope anyway... Execs can sometimes go and pick the one you really didn't want them to so you have to be really careful Wink). And then don't forget there are people involved here too with careers to look out for. Some will have been people shoring up examples for portfolios as they'd no doubt have seen the writing on the wall for Ballistix long before it closed. And then of course any new people, juniors and interns need training up on tools and skills, so often may either be playing about with assets or have been set filler tasks by a senior just for practice. None of this would be intended for broadcast, and may also include random none existent companies or mergers. If anything I'd have thought the more intriguing bit is how so much of this would have ended up on machines at Tyne Tees rather than just Yorkshire, though that could just be the exact source of the material being unknown by the Flickr poster


RE: Unused Idents and Presentation - VMPhil - 27-03-2023

The Flickr account has lots of images from similar BBC machine too mostly dating from the mid-2000s.


RE: Unused Idents and Presentation - W. Knight - 27-03-2023

(27-03-2023, 05:39 AM)AaronLancs Wrote:  Was this attached to an actual ITV Division as I don't recognise the logo?
[Image: 39164371835_198d92780a.jpg]
I'd tend to think this is the flat version of the mast Tyne Tees 'logo', given Yorkshire's obsession in associating TTTV with a mast:
https://youtu.be/DOQCqzfzf9g 

I can be wrong, of course.


RE: Unused Idents and Presentation - JAS84 - 27-03-2023

(26-03-2023, 07:50 PM)Michael Kenchington Wrote:  Hey everyone, i've found the images of the unused 1998 Tyne Tees Television idents on Flickr.

Here they are:

https://www.flickr.com/photos/dexterslab2010/39352439064/ 

https://www.flickr.com/photos/dexterslab2010/39352439364/ 

https://www.flickr.com/photos/dexterslab2010/39164372485/ 

https://www.flickr.com/photos/dexterslab2010/26189957918/ 

https://www.flickr.com/photos/dexterslab2010/26189959538/ 

I wonder if these went unused because Granada knew the hearts were coming. This logo doesn't seem like it would shrink to that small box very well, unlike the TTTV logo they ended up using.


RE: Unused Idents and Presentation - Mike - 27-03-2023

Or because they're disgustingly garish and look poorly designed?

Not saying the TTTV logo they ended up with was amazing but those proposed logos look awful - why is the rectangle in a portrait orientation? Surely a landscape TV orientation would have looked better?
Why a transmitter? It's a bit on the nose, as if someone modernised the 1950s BBC Newsreel titles - badly.

What they ended up with was subtle and worked with the wider 1998 ITV branding.