ITV Channel Brand Refresh (15th November and Beyond) - Printable Version

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+--- Thread: ITV Channel Brand Refresh (15th November and Beyond) (/showthread.php?tid=237)

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Keith - 29-02-2024

Am I the only person who saw their re-coloured logo and for some reason was reminded of https://tvark.org/itv-schools-choices ?

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RE: ITV Channel Brand Refresh (15th November and Beyond) - bilky asko - 29-02-2024

(29-02-2024, 08:21 PM)Blubatt Wrote:  The colours are nice, I guess. I don't see the point though. After all, its going to raise the printer ink budget for ITV plc letterheads.

I'm not sure they're printing the letterheaded paper on an HP printer from Currys

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew - 01-03-2024

I wonder if and when they will change the signs on their buildings and will they do it quicker than the BBC

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Stuart - 01-03-2024

(01-03-2024, 12:51 AM)Andrew Wrote:  I wonder if and when they will change the signs on their buildings and will they do it quicker than the BBC

When ITV did the previous drastic change to the corporate logo they did it all on the same day. To the extent of people putting stickers over notices in car parks and removing the logo from buildings. Branded office mugs were even changed.

Rather like what banks can manage to do early in the morning when they rebrand. However I believe that's actually a legal requirement for them, such as when LloydsTSB demerged, and temporary plastic signs were removed and metal plaques replaced outside every branch.

I think the BBC deliberately chose a new logo which was so close to the Gill Sans one that the average Joe/Josephine wouldn't be aware for some time when looking at buildings from a distance. It's only us geeks that notice that one.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Transmission - 01-03-2024

(01-03-2024, 12:51 AM)Andrew Wrote:  I wonder if and when they will change the signs on their buildings and will they do it quicker than the BBC

They've already got the new one on their reception desk at Broadcast Centre (they don't have anything on the outside of the building).

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RE: ITV Channel Brand Refresh (15th November and Beyond) - thegeek - 01-03-2024

They've also updated the sign on the wall outside the ITV Studios offices next door.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - dbl - 01-03-2024

https://www.linkedin.com/posts/benpeers_designlead-itv-brandrefresh-ugcPost-7169339127019065344-0NmP?utm_source=share&utm_medium=member_android 

Here's a video explaining the colours

But it's combination of linear, streaming (X) and production

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Andrew Wood - 01-03-2024

For some reason, I'm amused (or should that be bemused) that in that video the clip of the ident for ITV2 is one that they don't use! Well, I've only seen it once.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - eyeTV - 01-03-2024

The idents are the weak point but I can appreciate the cohesiveness of it all and think they've done a good job in that respect.

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RE: ITV Channel Brand Refresh (15th November and Beyond) - Spencer - 01-03-2024

(01-03-2024, 04:04 PM)dbl Wrote:  https://www.linkedin.com/posts/benpeers_designlead-itv-brandrefresh-ugcPost-7169339127019065344-0NmP?utm_source=share&utm_medium=member_android 

Here's a video explaining the colours

But it's combination of linear, streaming (X) and production

Interesting reference to fonts in that video. I wonder if we might be a bit closer to seeing ITV Reem being phased out, given it's the typeface of the old 2013 corporate brand.

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