Posts: 1,045
Threads: 0
Likes Received: 1,975 in 624 posts
Likes Given: 2,566
Joined: Jul 2022
(28-02-2024, 06:51 PM)JAS84 Wrote: Looks like we can expect some logo updates. The main ITV logo has been changed to a yellow blue gradient. www.tvzoneuk.com
That's just the new corporate logo for ITV plc, which had previously remained unchanged from the original 5 segment graphic in 2013.
The secondary channel/streaming service logos have all been in single colours since 2013, and ITV1 since 2022. Even the end board for 'ITV Global Entertainments' has used a single colour since 2019. The corporate logo had looked increasingly out of place since then.
There is no indication in that article that anything will change other than in corporate material such as press releases and perhaps websites.
The idea of 'rolling it out' when nothing has changed sounded rather like word salad to justify a role.
(This post was last modified: 29-02-2024, 06:50 AM by
Stuart.)
Posts: 66
Threads: 0
Likes Received: 70 in 31 posts
Likes Given: 63
Joined: Oct 2022
(28-02-2024, 12:44 PM)eyeTV Wrote: ITV have refreshed the corporate logo
www.itv.com
"the brand refresh sees the overall Group Brand for ITV continue to evolve with ew logo colours."
Are they a bit on the nose then..?
Posts: 1,004
Threads: 2
Likes Received: 766 in 377 posts
Likes Given: 73
Joined: Jul 2022
I wonder if the channel logos and ITVX logo will also be altered? It'd be a simple change to add a gradient to them.
Posts: 633
Threads: 9
Likes Received: 813 in 293 posts
Likes Given: 194
Joined: Jul 2022
(29-02-2024, 01:21 PM)JAS84 Wrote: I wonder if the channel logos and ITVX logo will also be altered? It'd be a simple change to add a gradient to them.
Why would they?
Its kind of clear from the article that this new corporate logo is an amalgamation of the colour taken from ITVX, ITV1 & ITV Studios.
Why would they then add a gradient to the channel logos?
(This post was last modified: 29-02-2024, 02:26 PM by
eyeTV.)
The following 15 users Like eyeTV's post:15 users Like eyeTV's post
• Allanbuzzy, Andrew, bkman1990, callumwatchestelly, chaose, DeMarkay, DJ Dave, GMc, insert_good_username_here, London Lite, Ma76, Stuart, turbolazer, UTVLifer, WillPS
Posts: 42
Threads: 1
Likes Received: 50 in 18 posts
Likes Given: 230
Joined: Oct 2022
I still like the 2013 rebrand better as a whole, but maybe that's just me?
Posts: 255
Threads: 1
Likes Received: 213 in 107 posts
Likes Given: 191
Joined: Aug 2022
(29-02-2024, 07:58 PM)DJ Dave Wrote: I still like the 2013 rebrand better as a whole, but maybe that's just me?
This rebrand is not bad for me, they mainly need to sort out some of the endboard issue
Otherwise, I think the ident concept is fine
Maybe the 2013 was better for certain things, less for others: and it quickly became a victim of individual channels getting their own identity, and so on
Posts: 246
Threads: 18
Likes Received: 262 in 128 posts
Likes Given: 38
Joined: Jul 2022
(28-02-2024, 06:51 PM)JAS84 Wrote: Looks like we can expect some logo updates. The main ITV logo has been changed to a yellow blue gradient. www.tvzoneuk.com
The colours are nice, I guess. I don't see the point though. After all, its going to raise the printer ink budget for ITV plc letterheads.
Posts: 909
Threads: 2
Likes Received: 2,497 in 613 posts
Likes Given: 1,478
Joined: Oct 2022
(29-02-2024, 07:58 PM)DJ Dave Wrote: I still like the 2013 rebrand better as a whole, but maybe that's just me?
I don’t think that’s a controversial viewpoint at all.
The 2013 rebrand was far more thorough, better thought out and had a bit of class about it. I think the best you can say about the current look is it’s ‘okay’ and does a job, but boy, it’s bland.
Posts: 103
Threads: 0
Likes Received: 131 in 51 posts
Likes Given: 174
Joined: Aug 2022
Yeah, I'm inclined to think DixonBaxi dropped the ball on this one.
Posts: 238
Threads: 1
Likes Received: 300 in 130 posts
Likes Given: 50
Joined: Sep 2022
(29-02-2024, 08:21 PM)Blubatt Wrote: The colours are nice, I guess. I don't see the point though. After all, its going to raise the printer ink budget for ITV plc letterheads.
Wait until you find out their C-suite letter heads will be almost hologrammatic and colour shifting.